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Permission Based Marketing versus interruption marketing - prime example

  • Broadcast in Business



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Connor MacIvor here, this all started by a phone call I received that really was interesting to say the least.

A lender, not local, was calling to solicit my business and thought he'd use one of the sheriff publication, where Paris and I advertise within in a full page color ad format, to be the "common ground".

However, he would have been better off just being up front and letting me know that he was calling to solicit my business, I would have been kinder. Plus, he is a lender in an area far away from the Santa Clarita Valley. 

Our philosophy, and he would have known this if he'd had done just a wee bit more research, is we think your lender should be close enough for you to make a trip to their offices to meet with them in person and to be able to pay a second visit if things go sideways.

It's hard to play "enforcer" when you are in Southern California and when those whom you are borrowing money from are in Wisconsin.

From a business potential, this could have worked, but it did not and have a listen to see why.

The nice things is phone calls like this give me something to talk about, and it seems with today's interruption marketers, there is never a lack of things to talk about.