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Trust Agents by Chris Brogan (Author), Julien Smith (Author).
They talk about getting a Google Account as obtaining a "passport".
We are not SEO's or building a business on selling internet technologies. We have people for that. But we are on course to understand more about the Internet and how people are searching for Real Estate.
Adding value to all of the internet and Real Estate Related noise that is out there on the world wide web.
There is a lot of explanation they go into, I am on my approximately 12th listen to their audio book, in between some others, the more I listen, the more my mind wraps around the concepts and the better I become as a "value adder".
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