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• Archived Blog Post

  Date / Time: 6/15/2009 2:22 AM UTC

  Marcie Allen, MAC Presents on Wild Woman Network
  

  Marcie Allen is President of Nashville-based sponsorship and fulfillment agency MAC Presents.  Allen leverages her fifteen years of music industry experience to negotiate high profile sponsorships between the world’s leading brands and artists. Emerging as a leader in the world of music sponsorship,  Allen was the first ever recipient of the Billboard Magazine Concert Marketing and Promotion Award, for her work on Jeep’s sponsorship of Tim McGraw and Faith Hill’s Soul2Soul Tour in 2007. MAC Presents coordinated sponsorship fulfillment on the 2008 Tim McGraw “Live Your Voice” tour, sponsored by KC Masterpiece and Kingsford Charcoal, and the 2008 BlackBerry Presents John Mayer tour, which netted  Allen her second straight Billboard nomination.  MAC also books and produces events both in Nashville and across the country, including Vanderbilt’s Rites of Spring and Homecoming, the BlackBerry Storm Launch Party featuring Foo Fighters, and BlackBerry Presents John Mayer at the Consumer Electronics Show.  Most recently, MAC was hired to be the entertainment agency representing Kingsford & KC Masterpiece on their 2009 sponsorship of the Keith Urban tour.
  
  Prior to starting MAC, Allen owned and operated MAD Booking & Events, which booked and produced numerous festivals.  Allen's shows included Nashville's Dancin' in the District, Atlanta's On The Bricks, Washington’s DC Sessions, and the Memphis Jam.  Allen also booked talent for Voodoo Music Festival, which was nominated in 2001 as Pollstar Magazine's Festival of the Year, from 1999 to 2001.
  
  
  

  • Tags:
  • Nashville
  • Music Industry
  • sponsorship
  • fulfillment
  • artists
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