John tells us about an article he read in the Washington Post and the implications for the economy and for aviation marketing.
We also outline Long Cycle Marketing, (we made up the term to describe ABCI’s specialty) to describe the methods we use to help our clients sell large ticket, highly technical and/or business to business products.
Long Cycle Marketing can be defined as the following:
Since the goal of business is to make money, long-cycle marketing may seem counterintuitive. But we’ve found that it’s the best, most reliable way to have a steady cash flow even in poor economic climates. The key is using a “bigger funnel” so that there are always prospects coming to the point where they are ready to buy.
Another update after we recorded this podcast-
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