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SFM Ep16 - How To Improve Your Positioning With Damaging Admissions

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Sales Funnel Mastery

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In this episode we'll discuss the incredible power of telling people your weaknesses, also known as a damaging admission. It's counter-intuitive but works like a charm. These days consumers are looking for someone to trust. This strategy allows you to be that trustworthy advocate for them while increasing your positioning, conversions and revenue.

Transcript:

Hey, this is Jeremy Reeves and I want to welcome you back to another episode of the Sales Funnel Mastery Podcast. In this episode, we’re going to talk about ‘Damaging Admissions’. If you don’t know what Damaging Admissions are, that’s a marketing and copyrighting technique that’s essentially where you actually purposely show weaknesses in your product or service. And you do that for a couple of specific reasons. So that’s what we’re going to talk about today.

It’s actually a really powerful technique. I know if you’ve never heard of it before, it might sound a little bit strange. And if you have heard about it, I think it’s a good reflection back on what you should be doing. A lot of times, no matter how advanced you are, it’s good to come back to the basics. This is actually one that I really don’t see many people doing. And it’s a big mistake because it really can add a lot of power into your selling persuasion and your overall marketing.

Before I get into that, I just want to throw it out there - I am in the process of trying to find one or two websites to buy, to add to my portfolio. So if you have any websites that maybe you don’t really have the time for, let me know. I’m in the process of looking around, trying to find somebody that I can trust to buy a website from.

What I do, as you know is take businesses, and take them from point A to point B. I do that sometimes with websites, where I buy them and then fix them up and either keep them for the cash flow or re-sell them at a higher price. So if you have any websites that you have and you’re looking to unload the

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