Welcome back to episode #5 of the Sales Funnel Mastery podcast. In this episode we'll discuss using specific interests and pain points to increase conversion rates on every individual step of your sales funnel.
Here are a few points we'll cover...
For more information and to learn more about Jeremy, visit http://www.JeremyReeves.com
Hey everybody, welcome back to another episode of Sales Funnel Mastery. This is your host, Jeremy Reeves. Today we’re going to talk about using demographics and interests to increase your conversion rates on the front end.
A little while back, my neighbor got robbed. The first thought that I had was the he was lucky that he didn’t get shot. My second thought—and this is funny the thinking that I have as an entrepreneur—is that after a couple weeks went by, I was like, “Why haven’t I received some type of postcard or direct mail piece or phone call or anything like that from local companies selling alarm systems?”
Obviously, he needed an alarm system. They should have capitalized on that and sent it to a one or two mile radius or something like that and said, “Hey, do you know what happened to your neighbor last night?” as the hook, the headline and then try to sell me an alarm system. You can give statistics, maybe tell a story.
I thought that was a huge opportunity missed. It really made me think that one of the best opportunities, and I do this a lot with clients that are having a hard time getting high conversion rates on their front end offers, usually the reason that they’re having problems like that is because they’re not targeting the right way or their targeting too gene
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