Ep3: Using Demographic Segmentation To Increase Front-End Conversions

In episode #3 of the Sales Funnel Mastery podcast, we'll dive deep into a somewhat advanced front-end conversion strategy. This strategy is rarely used, yet can boost your front-end conversions on your initial product like crazy.

Transcript:

Hey, guys and girls, welcome to another episode of Sales Funnel Mastery, this is your host, Jeremy Reeves. And today, we're going to be talking about your front and demographic segmentation for your sales funnel. So that might sound heavy like a mouthful, but it's actually very, very, very simple.

So the reason I'm making this podcast is because one of the most important pieces of your sales funnel is your front and conversion funnel, so getting people into that funnel. As you probably have heard me talk about several times, if you've been following me for any length of time, you know that I always talk about making sure that you increase each individual aspect of your sales funnel.

So you have to make sure that if you're running paid traffic, continually improving, and tweaking, and increasing your results to get to lower your cost per lead, to increase your click-through rates to get more traffic because everything compounds it as you get if you increase your click-through rate, you increase your traffic, it will allow you to test faster.

If you increase your conversion rate, whatever you're giving away on the front and your lead magnet. If you increase the registration page for that, it allows you to test faster and adds more people on your list for the same price. 

For each individual step of the funnel, it's extremely important and I really, really harp on this with coaching students, to make sure you're testing each individual step because the compound effect absolutely extraordinary.

And I might do a future podcast where I actually break down the changes you can make by doing just a you know a 10 or 20% increase. Say there's 7 steps in your funnel, all you nee