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“Winging it” is where sales are lost. Salespeople need to have a script that they are comfortable with and can deliver with mastery.
It has been over two years since Peter Ekstrom was a guest on this show. Please join us for a power packed interview with Peter, the author of the Gold Call Script.
Peter is the president & CEO of Dealbuilders and Gold Call Training. For the past 10 years, and following a 20-year career in direct sales, Peter has earned his living scheduling sales appointments over the telephone on behalf of global technology companies that sell software, hardware, and consulting services to the financial services industry. Peter is the inventor of the Gold Call Script-Builder Kit, and he authors sales call scripts for the lead generation sales teams of Oracle, Cardinal Healthcare, Thomson Reuters, and the financial advisors working for Mass Mutual, AXA Financial, and NY Life. Peter is a frequent guest on Cablevision's News12 Jobline program, and is the past area governor for Toastmasters International on Long Island, NY.
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