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Susan Ratliff the Exhibit Expert will share tips and talk about how salespeople can effectively work their trade show booth and make it a powerful profit center.
SUSAN RATLIFF is an award-winning business owner, entrepreneur and author with thirty five years of experience in sales and marketing. Known in industry circles as The Exhibit Expert, Susan earned that title in the tradeshow trenches discovering the shortcuts and making the mistakes so her clients don’t have to. From both sides of the exhibit aisle she learned what it takes to turn a booth into a powerful profit center.
Susan knows what attendees want, how exhibitors think and what they both need to be successful. Her audiences always leave with a renewed enthusiasm for tradeshow marketing, keys to a competitive advantage and the knowledge to work the show like a pro. Her website is: www.susanratliff.com
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