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"It's Not About You" ... a conversation with Bob Burg

  • Broadcast in Entrepreneur
The Ruth Bradford Show

The Ruth Bradford Show


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If you really want to influence; to lead people, you need to know what it’s really all about. Actually, what you need is to know who it’s really all about. And…It’s Not About You!

Written in the style of their huge international bestseller, The Go-Giver (over 225,000 copies sold in 21 languages), Bob Burg and John David Mann’s latest book is woven around captivating new characters who will both touch your heart and show you how to be the influencer and leader you’ve always known you can be.

Set in the same fictional town (with some inside references readers of The Go-Giver will enjoy bumping into!), this book expands on the first book’s Third Law, The Law of Influence, showing what happens when an unexpectedly wise mentor by the name of Aunt Elle takes the ambitious young Ben under her wing and shifts his focus in a way he never expected.

Bob has built his business, and shows others how to build theirs, based on one overriding, foundational principle:

“All things being equal, people will do business with, and refer business to, those people they know, like and trust.”