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HomeTown Competitiveness is a Come-Back / Give-Back approach to rural community building. HomeTown Competitiveness started in 2002 with a simple goal: Help rural communities build upon the assets they already have. Milan Wall, Co-Director of the Heartland Center will help you understand the concept behind HTC and give a couple of examples of communities that have seen a positive impact.
The founders of the program knew that rural communities already have everything they need to be successful. 10 years after its inception, the benefits of HTC can be seen across the country as small communities are attracting new residents and becoming competitive in the global economy.