Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on WAAOL explained the shift of automotive advertising onto the Internet. “Automotive advertising professionals recognize that a shrinking economy has forced a reduction in new vehicle sales.  The resulting consolidation in the auto industry to maintain profitability at these lower sales levels has not been limited to auto dealerships.  Cost cutting measures for existing retail operations include reductions in inventory, staff, advertising / marketing and key vendor expenses across all departments.  Unfortunately, even with all of these cuts the fixed and semi-variable expenses associated with most retail operations will still not generate a profit at current sales levels.  When combined with the reduced gross profit per unit in new vehicle sales as a result of the distressed nature of the auto industry it is obvious that a new business model must be applied for auto dealers and auto industry vendors to survive.”

Internet based solutions for online car shoppers that replicate “real world” selling processes, coupled with the leveraged resources developed by a wide variety of vendor applications, have provided an answer to those that recognize that the only constant in the auto industry is change.  The change that surfaced to offer a shrinking auto industry the best R.O.I. for auto dealers, and the best shopping experience for a used car buyer or a new car buyer, can be found on the World Wide Web.  The brick and mortar dealership of yesterday has relinquished its hold on the shopping experience to their online showrooms where new car buyers and used car buyers have turned to get their best deal without the sales hype that drove them onto the Internet Super Highway to shop for a vehicle.

Leveraged online automotive advertising resources, including inventory based websites like EveryCarListed.Com, provide a cost effective way for auto dealers to post their inventory online.  Car buyers see EveryCarListed.Com as a “one site stop” where they can get the best deal on a used car and even on a new car.  The “free” listings offered to auto dealers have allowed their automotive advertising agencies to extend the online presence of their dealer clients and it represents an online inventory that dwarfs any individual auto dealer or auto dealer group.  Similarly, the free listings for consumers in the site’s “For Sale By Owner” section have attracted consumers to the site who may also be looking to buy a car.  As a result, EveryCarListed.Com creates a “win-win” scenario for all parties since the site often develops more sales for an auto dealership than they can generate from their own website; and it is hard to beat free.

In addition, cutting edge automotive advertising applications can now replicate real world selling processes.  A new solution being offered by Argistics – AutoTransaXion – can meet and greet  customers the minute that they visit an online showroom. Their live chat and proprietary two way video platform is described as a “customer interaction” tool that can complete an online transaction or it can be used to simply make an appointment after assisting the online car shopper to narrow down their search to buy a used or a new car or even schedule a service appointment.

Video applications have been developed that automatically convert all of the pictures on an auto dealer’s website into a professional video presentation creating a virtual version of a feature benefit presentation.   A more comprehensive video solution is being provided by SiSTeR Technologies – Video CarLot.  Their application not only places their videos onto the auto dealer’s virtual showroom and any other linked online automotive advertising site but they also can  push them through their dedicated API with You Tube to the search engines to further extend the auto dealer’s foot print on the WWW.

Direct marketing applications that automatically create email and direct mail campaigns pulled from an auto dealer’s database, or a central database of opt in email addresses in the areas surrounding an auto dealership, are other examples of technology driven solutions that are part of the changing landscape of automotive advertising.  CityTwist.Com offers an online “DIY” email marketing service that draws on their opt in database of local email addresses to accommodate conquest sales for auto dealerships in their local markets.  Bulldog Marketing Technologies has an automated service that delivers customized email and direct mail in both sales and service to an auto dealer’s database that integrates a proprietary filter – Consumer Cleanse.  The application resources third party references to determine if a customer has already purchased a vehicle to adjust the message accordingly by converting a lost sale into a service opportunity.

These changes in the way that auto dealers advertise and sell vehicles evidence the resiliency of the auto industry and they represent the future of the auto industry.  For additional information on these Internet based solutions visit http://AdAgencyOnline.Net and request a free automotive advertising consultation from Ad Agency Online, L.L.C. Philip Zelinger represents many of the automotive advertising vendors featured on AdAgencyOnline.Net.  Philip can be reached directly at 1-888-796-2228 or via email at pzads@bellsouth.net to discuss the automotive advertising vendors featured on the portal as well as many others pending review on WAAOL.  To quote Philip, “Help is only a click away!”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on AdAgencyOnline.Net, has interviewed a number of decision makers for a variety of preferred automotive advertising vendors.  Many of the vendors that were reviewed and then featured on AdAgencyOnline.Net have also engaged AAOL to represent them, including Argistics - AutoTransaXion, SiSTeR Technologies – Video CarLot, Bulldog Marketing Technologies, CityTwist.Com, DealMaker.Com and EveryCarListed.Com.  These applications represent online selling processes that replicate those in the real world showrooms.  They cover everything from the “meeting and greeting” introduced online by the customer interaction platform – AutoTransaXion - presented by Argistics, to conversion and product presentation tools such as Video CarLot, to direct market selling and follow up processes like Bulldog Marketing Technologies and CityTwist and leveraged 3^rd party inventory marketing sites to find new customers such as EveryCarListed.Com.

Philip recently posted an article on the importance of technology and the Internet in today’s automotive advertising industry on the blog site hosted by EveryCarListed.Com, http://blog.everycarlisted.com/2009/03/26/technology-links-online-selling-processes-to-real-world-auto-dealerships/ .  “I invested 25 plus years as a General Manager and Dealer Principal in the retail auto industry.  My "generation" placed our priority in people and product over technology driven selling processes.  The Internet was at "dial up" speed and our DMS was limited to an in-house server with basic applications focused on producing a  P&L that linked sales, service and parts for a monthly recap to see what happened, not to determine what should be happening in our day to day operations let alone as a platform to help us sell or service more vehicles and improve our profits.”

“We recognized that people like to do business with people that they like so we built our business and relationships from within by maturing, training and most importantly retaining our key staff and customers.  The Internet, coupled with a change - real or imagined, in the work ethic of  our staff has changed the way that today's auto dealerships do business.  More accurately, it has changed the way that our customers do business so auto dealerships and their automotive advertising agencies are being forced to lead, follow or get out of their way if they want to survive in today's Internet and technology driven auto industry!”

“The good news is that the phrase that "you can't teach and old dog new tricks" did not apply to me and mine and we found our way onto the World Wide Web.  If anything, the philosophy that you shouldn't "throw the baby out with the bath water" gave us old school car guys/gals an advantage over this generation's technology focused auto dealers since we kept the relationship part of our selling processes but we enhanced them with today's more efficient applications and technologies developed to travel on the Internet Super Highway!” 

“In today's auto industry shared Internet based inventory marketing platforms like EveryCarListed.Com, (ECL), provide a leveraged automotive advertising tool that we could only dream about when I first got into the automobile business.  If an auto dealer wanted to sell a new car, a used car or even to attract someone into our parts or service department we had to write a check to a radio or T.V. station or "bend over" for an annual contract with the local newspaper to get a competitive rate to place an ad.  Tent sales were one way to provide customers with a "one stop shopping experience" but that solution was temporary at best and it cut us off from our future service business.  Auto malls were developed to share expenses and allow customers to compare different makes and models in one trip but the rising costs of real estate and shrinking profit margins have turned many of those operations into malls or high rise condominiums.”

“The solutions provided by sites like www.everycarlisted.com are both cost effective and relevant to today's car shoppers and auto dealers on many levels.  The free listings of new cars, used cars and C.P.O.V. vehicles for auto dealers are their core product/service but frankly their true differentiator is in their support of services like this blog forum and the ability for individuals to list their car for sale for free along with the auto dealerships.”

“Additional information on ECL through upgraded packages offered to auto dealers in both the virtual and the real world coupled with integrated conversion tools and pending video applications are just the tip of the iceberg and I am anxious to represent them and theirs to me and mine through my advertising agency, Ad Agency Online, L.L.C., on our free automotive advertising networking portal - http://adagencyonline.net and on my blog talk radio station - WAAOL, All Automotive Advertising News All The Time , http://www.blogtalkradio.com/adagencyonline - as their business model matures.  Information is the most valued asset on the Internet and ECL provides a lot of it!”

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies headed by Philip Zelinger that supports AdAgencyOnline.Net.  Automotive advertising agencies and auto industry focused vendors are invited to join the online networking community by contacting Philip Zelinger directly at 1-888-796-228 or via email at pzads@bellsouth.net .  Auto dealers that would like to listen and learn from the automotive advertising experts interviewed on the portal’s blog talk radio shows can visit http://adagencyonline.net or http://www.blogtalkradio.com/adagencyonline .  To quote Philip Zelinger, “Help is only a click away!” ###

Philip introduced some “bleeding edge” automotive advertising vendor applications that promise to “blur the line between the virtual and the real world showrooms” for auto dealers.  The general direction of the best practices discussed on the show was to maximize the efficiencies of online selling processes by replicating established “real world” policies and procedures.  New technologies and Internet driven applications are now able to accommodate real time customer interaction that literally crash through the glass wall that used to divide car shoppers from auto dealers and they promise to improve the R.O.I. for those auto dealers that invest in them.

Conversion tools lead the list with Argistics – “AutoTransaXion” representing the best of the best.  Their customer interaction program enables a two way video engagement platform that hosts a complete online transaction application.  The “pull/push” nature of this next generation chat program allows online shoppers convenient access to requested information from an auto dealership’s DMS. The customer information is simultaneously linked to the auto dealer’s CRM.  The net effect is that buyers and sellers can communicate in a completely transparent  - real time – manner which replicates the proven processes in a brick and mortar facility but without the same sales pressure; real or imagined.

Another “next generation” automotive advertising vendor that was credited by Philip Zelinger as being a game changer was SiSTeR Technologies – “Video CarLot, (VCL).”  Their automated video production application is their core product, but their differentiator lies in their “platform” philosophy.  VCL uses their video to position other applications and linked online resources at the top of the search engines.  This targeted marketing platform promises to “leap frog” competing video production applications by combining the scalable nature of their production capabilities with their direct API with Youtube.  Their end game is to control a “first to be first” position in both long tail and short tail regional searches for auto dealer’s fighting over online shoppers and to then maximize the conversion for sales and service directly from the video to the sponsoring dealer or paid advertisers linked to the video.

Database marketing, or applications that focus on existing customers from sales and service, were also part of the comprehensive automotive advertising programs suggested by Philip Zelinger for AdAgencyOnline.Net supporters.  Bulldog Marketing Technologies, Inc., (BMT), provides an automated email and direct mail marketing program that focuses on unsold vehicles and ongoing service opportunities.  Direct integration with an auto dealer’s DMS and/or CRM fuels an ongoing targeted follow-up process that customizes the “sales” message to be relevant and current to the customers that receive them.  Through the use of a proprietary filter – ConsumerClense – BMT is able to use third party resources cross referenced to the auto dealer’s database to determine if the customer has already purchased a vehicle.  If so, the message is converted into a service offer that promises to retain the customer even if the initial sale is lost.

According to Philip Zelinger, direct marketing to conquest customers has also been brought into the future with applications like CityTwist.Com.  “This “DIY” template based email application allows an automotive advertising agency or an auto dealer’s staff to build an email campaign with a list sourced from 125 MM consumer email addresses that represents 57% of the Internet community and the perfect way to target local customers to develop conquest sales.  The “low hanging fruit” of an auto dealer’s database is job one, but that resource is limited to “what was” while auto dealers have to deal with “what is” in today’ shrinking auto industry.  Customer loyalty is at an all time low as car shoppers look for the “best deal” and there has never been a better time to increase market share for an auto dealer that wants to stay in the game.”

Other Internet facing solutions that provide leveraged resources to supplement limited automotive advertising budgets and shrinking working capital reserves, such as New Wave Automotive, (N.W.A.), Colliers Automotive Real Estate Services, (C.A.R.S.), and Market Acceleration Partners, (M.A.P.), were introduced by Philip as “preferred automotive advertising vendors” on AdAgencyOnline.Net.  These vendor clients and joint venture partnerships with AAOL have extended the size and depth of experience in the “think tank” that is the true asset of any profitable business. 

Philip Zelinger explained his philosophy that has supported his recent expansion in an otherwise shrinking auto industry.  “I invested 25 plus years as a General Manager and then Dealer Principal.  More relevantly, I started my career in 1975; right in the middle of the last crisis for the auto industry.  That experience taught me to control expenses while maximizing the R.O.I. for every dollar.  This accepted wisdom was not limited to automotive advertising budgets.  It applied to all aspects of operations which included having an “exit strategy” with regards to the real estate as well as the retail business that supports it.”

“A survivor in today’s auto industry must understand the importance of “assets” vs. “working capital” vs. “cash flow.   Sometimes the math for an auto dealer suggests that the highest and best use for his real estate supports a career change, or even retirement.  In other situations, a well capitalized auto dealer with a positive cash flow may value that same auto dealership differently.  Also, factory site controls may have a say in the decision leaving the auto dealer little choice in the matter.”

“M.W.A. in cooperation with C.A.R.S. can evaluate the real estate and the business from a variety of perspectives.  The resources and experience in the venture capital and real estate arena represented by the general partners and principals in these two independent organizations offer solutions not easily available in this market.  The business models they develop include the technologies and leveraged resources developed by AAOL and our new affiliated office -M.A.P..  Virtual world solutions to real world problems must be considered in any forward thinking business plan.  Finding developing technologies and applying them to create a selling process that blurs the line between the virtual and the real world showroom is job one for AAOL and AdAgencyOnline.Net.  The “people power” at a senior executive level that M.A.P. has added to our network is an invaluable resource that will open many opportunities not otherwise available.”

A number of other vendor clients of AAOL and preferred automotive advertising vendors on AdAgencyOnline.Net, such as EverycarListed.Com, (ECL) and DealMaker.Com, were also discussed and recommended by Philip.   ECL offers free listings to auto dealers and consumers alike.  The leveraged exposure that this communal inventory represents has attracted a growing audience of online shoppers.  Sponsoring auto dealers receive the leads generated from their inventory for free or they can increase their exposure in a variety of packages offered by ECL that combine Internet based advertising with real world marketing plans.  The result is a perfect integration of conventional advertising in the real world and digital marketing on the World Wide Web.

DealMaker.Com offers a different solution than ECL, but the end game is the same.  Their pending inventory based website relies on a proprietary platform that allows a granular comparison of every posted vehicle by every dealer.  A consumer can define the vehicle they are interested in and simultaneously open negotiations with every dealer.  The transparency of the site also allows every consumer on the site to monitor the negotiated selling price.  The end result is a market driven transaction that protects all parties by establishing a fair price for the consumer and a fair profit for the auto dealer.

For additional information on any of the vendors or agencies referenced by Philip Zelinger during his online review of automotive advertising problems and solutions, automotive advertising agencies, auto dealers and automotive advertising vendors should visit http://adagencyonline.net , or http://www.blogtalkradio.com/adagencyonline .  Philip can be reached for a free automotive advertising consultation toll free at 1-888-796-2228 or by emailing him at pzads@bellsouth.net .  To quote Philip Zelinger, “Help is only a click away.”

Three Power-Packed NIGHTS!
Tuesday, Wednesday & Thursday
February 10th-12th

ATTENTION: Business Owners, Sales Executives, Corporate Professionals, Non-Profit Organizations, Entrepreneurs, Side-Hustlers and any one with an idea!

Do You Want to Build a Business/

Non-Profit or Advance in Your Career?

"One of Andrew's ideas generated $18,000 for me within six weeks. I suggest you work with him before your competitor does!"
Tonja Oates, CPA

Attend this seminar to learn how to profit from your idea in less time and with less effort.  Don't waste your time trying to figure out the keys to success all by yourself. You can join a group of committed individuals who can offer you the proper support and encouragement.

You will learn how to:
 - Generate sales online
 - Build your brand with video
 - Package your ideas for profit
 - Write a book in a weekend
 - Get featured in print and broadcast media
 - Attract a team with no money
 - Create a 2-page document for investors
 - Secure a celebrity endorser
 - Go from websites to blogs
 - Establish a community with social media
 - Maintain a winner's mindset
 - Partner with a non-profit
 - Manage your time for maximum results
 - Join a mastermind group

Panelists:

Bob Ivory
Hajj Flemings
Ken Brown
Anoa S. Gollman
Robert Spiller
Skyla Thomas
Miles Dixon
Craig Sanders
Stephanie Jones
Bro. Bedford

Moderator: Andrew Morrison, President of Small Business Camp is an international business coach and motivational speaker.  He appeared on the Oprah Winfrey Show and has trained thousands of entrepreneurs from Hawaii to West Africa.

When

Multiple dates are available for this event.

Select an event date from the pull-down menu to the left.

Where

Samaritan Center
5555 Conner
Cafeteria - 1st floor
Detroit, MI 48213

Hosted By

Small Business Camp

Andrew Morrison is the founder of Small Business Camp - an entrepreneurial training, coaching and consulting firm.

Previously he built a multi-million dollar company by providing innovative direct marketing services to Fortune 500 companies. He appeared on the Oprah Winfrey Show – Young Millionaires and was featured in the Wall Street Journal, Entrepreneur Magazine, The Network Journal, Crain's Magazine 40 Under 40, and Advertising Age. The Direct Marketing Association awarded Andrew the prestigious Young Direct Marketer of the Year Award .

In February of 2007, he trained 1,200 entrepreneurs in Nigeria, West Africa. Andrew recently completed his first book entitled, "21 Questions That Can Build Your Business in 90 Days." Learn more at http://www.smallbusinesscamp.com/

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• When you develop an incentive, schedule a simple split-test. Test your original concept, ad or direct mail package again one that changes the incentive.  Which one gets more sales or leads for you? That's the winner.  Now test it again to be sure. If the results are the same, you've got a winning incentive.  If they're not the same, tinker with the incentive, test against the control, and repeat the process until you have a winner.
• Always think from the perspective of your customers. What does your customer value? That's the key to an incentive.
• Don't get carried away by what other people or companies offer as incentives. An incentive has to be true to your brand, your message, your product - and most importantly, to your customers' needs and wants. 

• Free articles, white papers, booklets or information: If you're in an information or service-focused business, like coaching, consulting, healthcare or the like, these incentives may work for you.
• Free gift with purchase, buy one get one (BOGO) offers, or mystery gifts.  You may need to test which one works for you. Keep gifts within your brand.  For my model horse business, for example, we may give away magnets with pictures of customers' painted horse models on them.  Customers love collecting the magnets and sharing pictures of their artwork with us.
• Free shipping. For online retailers, shipping is often the cost that customers grumble about, but can't avoid.  Test free shipping against fast shipping and other shipping options to find out what your customers value.

The auto industry has turned to the Internet to market their vehicles and as a result they have opened up a treasure trove of resources not available before the Internet matured.   Philip will be attending the 2009 NADA Convention in New Orleans to meet with a growing number of automotive advertising vendors and potential clients anxious to join the automotive advertising resource / networking community and to engage Ad Agency Online, L.L.C. to represent them.

AdAgencyOnline.Net was initially developed by AAOL as a resource for their affiliated automotive advertising agencies, production partners and auto dealer clients to share best practices and review cutting edge automotive advertising applications.  Based on their philosophy that a “rising tide floats all boats” AAOL opened their online networking community to site visitors and the auto industry social networking site has been expanding ever since.

The blog talk radio shows featured on WAAOL include “Lunch With Phil Discussing Automotive Advertising,” the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  Philip has a number of scheduled meetings at the NADA Convention with auto dealers and their automotive advertising agencies to assist them with their annual “shopping trip” to find applications that will improve selling processes in both the virtual and the real world.

About AdAgencyOnline.Net

AdAgencyOnline.Net provides free creative, online Dealer 20+ Groups and links to “preferred automotive advertising vendors” as well as hosting several blog talk radio shows.  The shows interview auto industry insiders and review vendors focused on the unique challenges being faced by auto dealers in today’s shrinking auto industry.   AdAgencyOnline.Net is supported by their independent affiliated automotive advertising agencies, auto dealer clients, auto industry vendor clients and a growing number of O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize the R.O.I. for their automotive advertising dollars. 

Automotive advertising vendors reviewed on AdAgencyOnline.Net are selected based on their ability to provide efficiencies in the selling processes for auto dealers and to maximize their R.O.I. for their automotive advertising.  A number of the vendors that have been reviewed on WAAOL have also hired Ad Agency Online, L.L.C. to represent them as their agency of record or consultant to market their products including; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a  dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy - an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently - CityTwist – a DIY self serve online email marketing application and most recently, Bulldog Marketing Technologies – a data based direct marketing system with an integrated payment tool and unique filters designed to more accurately target messages to customers and EveryCarListed.Com - an inventory based website with the leveraged resources of thousands of auto dealer's inventories and millions of vehicle listings offered for "free".

AdAgencyOnline.Net has conducted interviews with respected automotive advertising insiders in the auto industry including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.

Automotive advertising vendors,automotive advertising agencies and auto dealers that will be attending the 2009 NADA Convention are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to coordinate a meeting.  An open meeting will be held by Philip in the lobby of the Ritz Carlton Hotel on Saturday evening between 5:30 PM and 7:00 PM to coordinate his plans for the convention.  A formal invitation only dinner meeting will be held immediately afterwards at the Melange Restaurant at the Ritz Carlton for the advisory panel of a new auto industry social networking site – Auto Industry Insights – that Philip is helping to coordinate for his vendor/client www.EveryCarListed.com .  To quote Philip Zelinger, “Help is only a click away!”  ###

• Is there a clear call to action?
• Is there a unique response mechanism (unique URL, phone number, code to track responses)
• Are you capturing responses in some kind of database, even if it's simply an Excel spreadsheet?
• Are you using the information you capture to decide on the next step in the process?
• Are you measuring outcomes using lifetime value, cost per acquisition?

The auto industry is focused on cutting automotive advertising budgets without reducing market share.  Ad Agency Online, L.L.C. and AdAgencyOnline.Net are able to deliver more for less by using newly developing digital marketing applications and internet based resources to maximize the R.O.I. for their auto dealer clients.  CityTwist is an example of a new Internet based automotive advertising solution that relies on a proven direct marketing tool – email.   

Philip Zelinger interviews a variety of interesting automotive advertising insiders on the blog talk radio shows featured on WAAOL, including “Lunch With Phil Discussing Automotive Advertising” -  an open business meeting with his affiliated offices,  “Lunch With Ralph Discussing Automotive Advertising” - hosted by Ralph Paglia, the National Director of Digital Marketing for ADP, and “Automotive Advertising Experts” that airs every Friday from 12:00 Noon to 12:30 PM EST.  Ken Schwartz, the President of CityTwist, will be interviewed by Philip Zelinger on this week’s Automotive Advertising Experts show with the online audience invited to call-in questions in a problem/ solution format.

The auto industry is reacting to the shrinking economy by reducing automotive advertising budgets.  The solution provided by Ad Agency Online, L.L.C. and AdAgencyOnline.Net is to use technology and internet resources to monitor and manage their automotive advertising campaigns to maximize the R.O.I. for their auto dealer clients.  Many new Internet based automotive advertising solutions are being reviewed by Philip Zelinger in interviews conducted on the blog talk radio shows on WAAOL, http://blogtalkradio.com/adagencyonline .

AdAgencyOnline.Net has attracted an online following of automotive advertising agencies, auto dealers, automotive industry vendors and O.E.M. representatives that share their vision to “blur the line between the real and the virtual automobile dealership showroom.”  The free automotive advertising resource portal hosted by Ad Agency Online, L.L.C. and their  affiliated automotive advertising agencies focuses on the shift to the Internet by reviewing  cutting edge applications on the site and then recommending only the best as “preferred automotive advertising vendor’s” for their auto dealer clients and site visitors.

AdAgencyOnline.Net and Ad Agency Online, L.L.C. represent DMS and CRM providers such as ADP and BZ Results, chat programs from LeadConverter and Argistics with their 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS/CRM as well as a variety of applications involved in all aspects of operations in both the real and the virtual world. Some of the more recognizable vendors that are currently featured on AdAgencyOnline.Net and/or that are represented as vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a  dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer's current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy - an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools and most recently - CityTwist – a DIY self serve online email marketing application.

The Automotive Advertising Experts show on AdAgencyOnline.Net has featured interviews with many nationally respected automotive advertising insiders including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

Automotive advertising vendors are selected to be featured on AdAgencyOnline.Net based on their ability to reduce costs for automotive advertising agencies and auto dealers who have banded together to solve common problems. Automotive advertising agencies are invited to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are welcome to apply as a preferred vendor and auto dealers are able to listen and learn from auto industry insiders by visiting AdAgencyOnline.Net and tuning into WAAOL.  For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!” ###

CityTwist’s “DIY” online email application has been approved by AdAgencyOnline.net  - a free automotive advertising resource portal hosted by Ad Agency Online, L.L.C.  The audience of the portal consists of automotive advertising agencies, auto dealers and O.E.M. representatives anxious to listen and learn from the automotive advertising experts that are interviewed on the blog talk radio station featured on the site, WAAOL – All Automotive Advertising News All The Time.  CityTwist’s founder, Ken Schwartz, was recently interviewed by Philip Zelinger on the “Lunch With Phil Discussing Automotive Advertising” show.  Ken explained that CityTwist draws from a database of 250 million opt in email addresses coupled with a self serve email production platform that allows an auto dealer to produce and deliver an email to a targeted local customer in twenty minutes with performance analytics that manage and monitor the results in real time to help maximize the R.O.I. for the auto dealer.  

Other blog talk radio shows on WAAOL include the “Lunch With Ralph Paglia Discussing Automotive Advertising” and “Automotive Advertising Experts.”  A number of automotive advertising applications have been reviewed by AdAgencyOnline.Net on these blog talk radio shows and they are now featured as “preferred automotive advertising vendors” on the site.  The most recent automotive advertising vendor to join the portal was Bull Dog Marketing Technologies with their robust database marketing system featuring, “ConsumerClense.”  This proprietary application filters out customers from an auto dealers’ database that have already purchased a vehicle to prevent wasted automotive advertising dollars.  CityTwist and Bull Dog Marketing were followed onto AdAgencyOnline.Net by Argisitics and their two way video customer interaction program – AutoTransaXion.  This unique conversion tool replicates all of the selling processes of a real world dealership allowing real time negotiations with site visitors as an online transaction tool.

Many of the automotive advertising vendors listed on AdAgencyOnline.Net have hired Ad Agency Online L.L.C. to market their products and services to the auto industry through their national network of independent affiliated automotive advertising agencies.  Other automotive advertising vendor/clients of Ad Agency Online, L.L.C on AdAgencyOnline.Net include; LeadConverter, DealMaker.Com , EveryCarListed.Com , SiSTeR Technologies  and Colliers Abood Wood-Fay Real Estate automotive real estate services group – CARS.

AdAgencyOnline.Net is known in the automotive advertising community as “The One Stop Site For All Of Your Automotive Advertising Needs” and their interviews with automotive advertising experts on WAAOL have included senior managers from nationally recognized automotive advertising vendors such as: David Marod from LeadConverter, Brian Hoecht from Ai Dealer, Mike Parson from Laser Stream Video, Terry Gibson from BZ Results,  Mark Dubis from CarFolks.Com, Shuki Lehavi and Richard Abronson from Gumiyo, Dale Boone and Darrell Campbell from EveryCarListed.Com, Brian Ferris and Spencer Sterling from DealMaker.Com, Tomer Alpert from SiSTeR Technologies Video CarLot , Ken Schwartz from CityTwist, Jeffery Bennett and Bruce Cerbone from Argistics,  Jeff Raab from the Detroit Trading Company, Michael R. Spadafore from R. L. Polk & Co., Clayton Stanfield from EBay Motors, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Kevin Schwartz and Rick Rochon from AdSymetrix , Len Critcher from ecarlist, Scott Broomfield from Veeple and Scott Davis from Bull Dog Marketing Technologies.

For additional information on AdAgencyOnline.Net, and/or to apply as a preferred automotive advertising vendor, automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at http://adagencyonline.net , contact Philip Zelinger directly at 888-796-2228 or email Philip at pzads@bellsouth.net.  To quote Philip Zelinger, “Help is only a click away!” ###