Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on WAAOL explained the shift of automotive advertising onto the Internet. “Automotive advertising professionals recognize that a shrinking economy has forced a reduction in new vehicle sales.  The resulting consolidation in the auto industry to maintain profitability at these lower sales levels has not been limited to auto dealerships.  Cost cutting measures for existing retail operations include reductions in inventory, staff, advertising / marketing and key vendor expenses across all departments.  Unfortunately, even with all of these cuts the fixed and semi-variable expenses associated with most retail operations will still not generate a profit at current sales levels.  When combined with the reduced gross profit per unit in new vehicle sales as a result of the distressed nature of the auto industry it is obvious that a new business model must be applied for auto dealers and auto industry vendors to survive.”

Internet based solutions for online car shoppers that replicate “real world” selling processes, coupled with the leveraged resources developed by a wide variety of vendor applications, have provided an answer to those that recognize that the only constant in the auto industry is change.  The change that surfaced to offer a shrinking auto industry the best R.O.I. for auto dealers, and the best shopping experience for a used car buyer or a new car buyer, can be found on the World Wide Web.  The brick and mortar dealership of yesterday has relinquished its hold on the shopping experience to their online showrooms where new car buyers and used car buyers have turned to get their best deal without the sales hype that drove them onto the Internet Super Highway to shop for a vehicle.

Leveraged online automotive advertising resources, including inventory based websites like EveryCarListed.Com, provide a cost effective way for auto dealers to post their inventory online.  Car buyers see EveryCarListed.Com as a “one site stop” where they can get the best deal on a used car and even on a new car.  The “free” listings offered to auto dealers have allowed their automotive advertising agencies to extend the online presence of their dealer clients and it represents an online inventory that dwarfs any individual auto dealer or auto dealer group.  Similarly, the free listings for consumers in the site’s “For Sale By Owner” section have attracted consumers to the site who may also be looking to buy a car.  As a result, EveryCarListed.Com creates a “win-win” scenario for all parties since the site often develops more sales for an auto dealership than they can generate from their own website; and it is hard to beat free.

In addition, cutting edge automotive advertising applications can now replicate real world selling processes.  A new solution being offered by Argistics – AutoTransaXion – can meet and greet  customers the minute that they visit an online showroom. Their live chat and proprietary two way video platform is described as a “customer interaction” tool that can complete an online transaction or it can be used to simply make an appointment after assisting the online car shopper to narrow down their search to buy a used or a new car or even schedule a service appointment.

Video applications have been developed that automatically convert all of the pictures on an auto dealer’s website into a professional video presentation creating a virtual version of a feature benefit presentation.   A more comprehensive video solution is being provided by SiSTeR Technologies – Video CarLot.  Their application not only places their videos onto the auto dealer’s virtual showroom and any other linked online automotive advertising site but they also can  push them through their dedicated API with You Tube to the search engines to further extend the auto dealer’s foot print on the WWW.

Direct marketing applications that automatically create email and direct mail campaigns pulled from an auto dealer’s database, or a central database of opt in email addresses in the areas surrounding an auto dealership, are other examples of technology driven solutions that are part of the changing landscape of automotive advertising.  CityTwist.Com offers an online “DIY” email marketing service that draws on their opt in database of local email addresses to accommodate conquest sales for auto dealerships in their local markets.  Bulldog Marketing Technologies has an automated service that delivers customized email and direct mail in both sales and service to an auto dealer’s database that integrates a proprietary filter – Consumer Cleanse.  The application resources third party references to determine if a customer has already purchased a vehicle to adjust the message accordingly by converting a lost sale into a service opportunity.

These changes in the way that auto dealers advertise and sell vehicles evidence the resiliency of the auto industry and they represent the future of the auto industry.  For additional information on these Internet based solutions visit http://AdAgencyOnline.Net and request a free automotive advertising consultation from Ad Agency Online, L.L.C. Philip Zelinger represents many of the automotive advertising vendors featured on AdAgencyOnline.Net.  Philip can be reached directly at 1-888-796-2228 or via email at pzads@bellsouth.net to discuss the automotive advertising vendors featured on the portal as well as many others pending review on WAAOL.  To quote Philip, “Help is only a click away!”

His company is a full-service creative design firm, specializing in the enhancement of your company’s external and internal communications. Whether it’s print media, audio for radio, video production for television, a unique web presence, or helping to create that dynamic ad campaign, you can rest assured that Designs In Motion will make your business stand out from your competitors.

The company’s competitive edge is the ability to focus and visualize their client’s thoughts and give them strong visual communication tools that promote their business.

Designs In Motion’s expertise in the creative arena has enabled their clients to achieve significant increases in visibility and brand awareness. Founded in 1998, the company is committed to offering excellent value to its customers through enhanced design solutions and outstanding customer service.

Just think of them as your image makeover specialist.

Through print media, web design, audio for radio, video production for TV, web applications, promotional design, direct-mail campaigns, advertising, and marketing services, Designs In Motion has your brand identity covered.

They may not be the biggest firm in town, but at Designs In Motion, Inc., they say big ideas and great design solutions can come in small packages.

Michael is a stickler for simplistic yet creative design solutions. His firm is deeply rooted by his faith, and he knows that his creative skills come from a Higher power. His goal for his firm is to position Designs In Motion, Inc. as one of the top creative firms in the Southeast.

When he is not immersed in meetings or design projects, he enjoys spending time with his family, coaching his son’s sports teams, or playing duets with his daughter at her piano recitals.

People You Need to Know proudly welcomes Michael E. McClellan to the Network! Call Michael today and let his company start putting your designs in motion at 404-455-1696.

• When you develop an incentive, schedule a simple split-test. Test your original concept, ad or direct mail package again one that changes the incentive.  Which one gets more sales or leads for you? That's the winner.  Now test it again to be sure. If the results are the same, you've got a winning incentive.  If they're not the same, tinker with the incentive, test against the control, and repeat the process until you have a winner.
• Always think from the perspective of your customers. What does your customer value? That's the key to an incentive.
• Don't get carried away by what other people or companies offer as incentives. An incentive has to be true to your brand, your message, your product - and most importantly, to your customers' needs and wants. 

• Free articles, white papers, booklets or information: If you're in an information or service-focused business, like coaching, consulting, healthcare or the like, these incentives may work for you.
• Free gift with purchase, buy one get one (BOGO) offers, or mystery gifts.  You may need to test which one works for you. Keep gifts within your brand.  For my model horse business, for example, we may give away magnets with pictures of customers' painted horse models on them.  Customers love collecting the magnets and sharing pictures of their artwork with us.
• Free shipping. For online retailers, shipping is often the cost that customers grumble about, but can't avoid.  Test free shipping against fast shipping and other shipping options to find out what your customers value.

• Is there a clear call to action?
• Is there a unique response mechanism (unique URL, phone number, code to track responses)
• Are you capturing responses in some kind of database, even if it's simply an Excel spreadsheet?
• Are you using the information you capture to decide on the next step in the process?
• Are you measuring outcomes using lifetime value, cost per acquisition?

97% of Network Marketers FAIL in this industry.  One of those reasons is because people don’t have realistic expectations about what it takes to do well in MLM or Network Marketing (Including Myself! at one point)

But I saw the power of the industry to create a Great income and most importantly, enjoy the LEVERAGE of having other people also working towards the same goal.

Here’s the kicker though: It takes lots of training and coaching in order to become a great marketer, and in most cases it doesn’t come cheap, as a matter of fact, it comes at a very heavy price.

I’ve invested Thousands of dollars in training to just Get on the Right path…

But you can cut out so much of that Time, Money and Energy by Visiting Leaders Club.

Leaders club is a GENERIC Network Marketing and Training Company whose values are based on Honesty, Integrity and Solid Network marketing Training and Coaching.

I really love leaders club because they provide no nonense, no frills, just real honest to goodness business training and help.

NORMALLY, I GENERATE MY OWN LEADS BUT....

Leaders Club Also offers Quality Leads. Now I'm from the school of Generating your OWN quality leads using Attraction Marketing Methods as you can check out for yourself at http://www.mlmsuperfunnel.com but if you plan or if you are engaged in DIRECT MAIL, you will need quality Biz Opp Leads to send post Cards to.

Leaders Club offers quality Leads. I have personally chosen their $70.00 monthly plan, which includes 80 Premium Leads per month.  The cool thing is that they already have them neatly configured and organized so that you can easily print out the Leads' Name, and Address on an AVERY Label, suitable for mailing out right away.

Leaders Club is also a business within itself. You can click on the links above to read more about it, but they offer a very generous pay plan if you decide that you want to share Leaders Club with others.

I've been a very Satisfied member for close to a year now and I can honestly say that their coaching has really opened up my eyes in areas that I have personally struggled with in network marketing such as how to talk to prospects, and self confidence, just to name a few.

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If they didn’t join TOCS, they would still be on my list. Hey, adding a hundred people per day to my mailing list has some serious value. Even if I never referred a single person to TOCS, the lifetime value of someone on my list is well over $5.

Meaning… each person on my mailing list usually averages out to over $5 in profit. That’s because I promote back end products too.

That’s what attracted me to this program…

I like having a “quick cash now” type front end that has a super high conversion rate on traffic:leads.

If I told you that I had a “secret PDF” that was earning me, on average, over $50 every time I GAVE IT AWAY, you’d probably call me crazy. So I won’t tell you that.

But I’ll also tell you that I’ll give it to you if you decide to join TOCS

Without being a member it won’t be of much benefit to you.

The premise here is that it’s something you can give away using cheap advertising, like traffic exchanges, which probably usually wouldn’t work that great for promoting TOCS.

But giving away INFO on these types of exchanges DOES WORK. And once you show someone a marketing process that works well, and they see it because they themselves are in the middle of it… and seeing it first hand, it makes TOCS a much easier proposition.

I’m generating DOZENS of leads per day with free traffic alone. Traffic exchanges, YouTube videos, posts to this blog, etc.

I show my TOCS members how to do all of these things, and I give them my “$18K brandable PDF”. It’s called this because that’s how much it’s generated in TOCS in just a couple months.

Asking for a sale/money and getting it is sometimes hard. Giving something of value away and profiting from it is not…

I’m loving TOCS, not just because of the fast cash it generates for me, but because it’s generating me a TON of leads that I use on the back end to build my residual income in a network marketing company I promote (Genewize).

It’s the ulimate one-two punch.

Fast cash now. Long term income later.

If you’re not keen to the strategy… you might want to contact me at rfsguru@gmail.com because it works like freaking crazy. I’ll share it with you because what gets you TOCS referrals gets me TOCS referrals too, unless you come in at one of the upper tiers

Don’t do that. $500, $1K or $2500 is just fine

Did I mention that once you’re active in this, you stay active and there is nothing more to pay except for the nominal hosting fee of $30? One minimum gift of $500, ONCE PER YEAR can cover that…

This is a no brainer fellas. Email me. I’ll show you want I’m doing. This is about the easiest money I’ve ever made and whenever I need some dough, it’s not too difficult to get it delivered to my door within a couple days with a little targeted promotion.

The “even idiots can do it” direct mail services offered are even working for my referrals. Why not you? You don’t like money?

Click here to see what’s it’s all about

1. Approach and Interview the new person and ask "Who are you, and what do you do?" Ask the new contact what they do and who their ideal customer is. Take notes on what they say. Make sure to have a little notepad. Gather as much contact information as possible (i.e. mailing address, e-mail, and fax). Note: If the person is reluctant to give you their mailing address, just tell them that you want to send them product samples or information about your business.
   
   
2. Quick Pitch or 60-Second commercial - If they haven't already asked you, ask them if you can briefly tell them about your business. Usually, the quick pitch is the way to go but if the environment allows it, and they person is asking you a lot of questions, go with the 60-second commercial.
   
   
3. Graceful exit - Give them permission to work the room, and promise them that you will be in touch as you want to learn more about them and their business.
   
   
4. Update your contact manager - When you get back to your office, input their information into your contact management system (e.g. Outlook, Sugar, Act, Goldmine, SendOutCards, Gmail, Hotmail, Yahoo, etc., or an Excel spreadsheet)
   
   
5. Email (or fax) them a "nice meeting you" note.
   
   
6. Direct mail - Send them a "nice meeting you" greeting card via the U.S. Postal Service. A greeting card is 11x more likely to be read when compared to a letter.
   
   
7. Phone call to check-in - 5 business days later, if the new contact hasn't already called you, pick up the phone and call them. Make sure to ask them if you have caught them at a good time! Schedule a phone conference or a face-to-face meeting to discuss business matters. The purpose of this meeting is to learn more about their business to see if you two can somehow help each other out down the road - if the chemistry is right and after you have developed trust.
   
   
8. Appointment (face-to-face, video conference, or phone conference) and Exchange Marketing Material. On the phone conference/at the face-to-face meeting, learn all that you can about their business. Ask questions about who their ideal customers are, and what other types of businesses service their target market. At the end of the meeting, ask them to give you brochures and other information about their business, and hand or mail them info about your business. On a face-to-face meeting, bring a small gift. I typically bring a small bag of candies, or some company-branded giveaway like a pen or mug. Sometimes, I'll give them an educational CD (Ivan Misner, Robert Kiyosaki, or David Bach). Make sure to tell the other person that you will be following up on "x" date to discuss what you've read about their product/service, and to get feedback on what they learned about yours.
   
   
9. Follow-up phone call - The million dollar question: "So, what do you think?" Commit to them, that as you two get to know, like, and trust each other over time, you will be keeping your eyes and ears open to send business their way when possible.
   
   
10. Never stop following-up - periodically check-in with them to to share information and just to say "hi". Mix up and space out your approach. Use text e-mail, audio e-mail, video e-mail, fax, direct mail, phone calls, and face-to-face meetings. Never, ever, ever try to hard-sell them. The info you gave them about your business and your character will do the selling for. Just remind them from time to time what is is that you do, and you'd be surprised how people will buy from you and/or send referrals your way.

TOOLS

You may want to consider adding some of the following to your marketing arsenal:

• Autoresponder (for mailing lists, newsletters, and special reports; you may also want to use audio enabled e-mail; and/or video enabled e-mail
  
  
• Send real greeting cards via the Internet. You can create a personalized greeting card over the Internet in less than 60 seconds. The company's back office prints the cards out, stuffs it in an envelope, and sends it off to the recipient via the United States Postal Service
  
  
• Telephone/virtual assistant/fax -- also called a unified messaging system.
  
  
• When meeting face-to-face, give the person a small bag of candy. Keep a steady supply chocolates and other candies. They are available at discount prices.
  
  
• You may want to also consider video blogging, and broadcasting, and maybe even podcasting and teleseminars.
  
  
• A lot of my clients, family, and friends like to burn scented candles, so I became a "Candle of the Month" subscriber as candles make great gifts.
  

If you'd like to know my specific recommendations for the products and services described above, just contact me.

I've had people buy from me because I am pleasantly tenacious in my follow-up. You have to show people that you are really interested in them, and that you believe in your product/service. It is very, very important that during the follow-up, "courting" process, you develop a relationship. People are more likely to do business with people that they know, like, and trust.

Always remember that new customers are the life blood of any business, and the best way to get new customers is through the referrals of other satisfied customers.

Take care of your customers, and they will take care of you.

"Givers gain." - Ivan Misner, Founder and Chairman of Business Network International (BNI)

"Appreciation beats self-promotion any day of the week." - Kody Bateman, Founder and CEO of Send Out Cards, Inc.

"We shower our customers with attention. There is no doubt in my mind that our philosophy can be applied to selling just about anything - from aircraft engines to beanbags." - Jack Mitchell, CEO Mitchells/Richards, author of Hug Your Customers®

I hope this helps.

Tyrone Turner

Santa Claus might be the only jolly person this holiday season. Those involved with direct mail fundraising campaigns are feeling the heat this July as they gear up for the holiday mailing season. With an economic downturn, last year's and this year's postage hikes and a presidential election to contend with, direct mailers are planning on conservative campaigns this year.

The American Lung Association (ALA) had a banner year with holiday mailings during 2007, according to Craig Finstad, assistant vice president of direct response operations for the New York-headquartered organization. ALA had experienced file erosion and decreased donations for several previous years. The ALA's time-honored Christmas Seals tradition helps the campaign and more than half of the organization's revenue comes in the year's fourth quarter.

"Our file was built on Christmas Seals," said Finstad of the decorated stamps that celebrated the organization's 100th year last year. ALA faced a nearly 15-year decline in file size, gross revenue and net revenue before teaming up with Lexington, Mass.-based direct response agency Thompson Habib Denison (THD) in 2004. "We had a lot of winning tests that kept us at a pretty good level, where if we hadn't implemented half a dozen new things we would have dropped by probably a couple of million dollars," said Finstad. "We are always making adjustments and testing new things."

One element that hasn't changed is the decision to stick with the Standard Mail Flats, which Finstad called "tried and true" for the ALA. The flats performed better than other forms tested, even with the substantial increases in postal rates. Flats have at least one dimension that is larger than standard letter-sized mail, but cannot exceed 15-inch length, 12-inch height or 3/4-inch thickness.

The flats are still outperforming smaller-sized mailings in most testing, according to Diana Estremera, senior vice president of Greenwich, Conn.-based May Development Services, a division of Direct Media, Inc. "Even though the expense is there with the flat, you just have to look at the results of that mailing with a different metric than you did before the postal hike,"said Estremera, who for some clients is trying to use gift bag packages that mail as flats.

Large envelopes and bold colors are working in most test groups, according to Alan Hall, vice president of client services at Pasadena, Calif.-based Russ Reid. Estremera said that relevant, eye-catching designs depend on the organization and constituency (bright colors for the Christian market, muted tones for health charities and animal organizations), and urged experimenting in test mailings with colors and embellishments, such as embossing and foil. Estremera also said premiums might help snag Boomer donors.

"What motivates them is not just the act of doing something good, but also the act of getting something for themselves," said Estremera. Premiums didn't reflect poorly on the Boomers, she said, but are motivating factors that direct mailers should keep in mind. "When we do our premiums, we use as nice and high a quality as we can get within the confines of a reasonable budget to make the back-end net work."

Estremera said that premiums require longer lead times, some taking three months. But the more time an organization dedicates to developing the idea and tweaking prototypes, the better the quality of the final product. "You need to be careful of what you produce," she said, explaining that premiums can range from notepads to blankets to trivets - which are hotplate holders. "You don't want to just throw something in the mail because these are the nonprofit's dollars you are dealing with and the quality has to be there. You certainly wouldn't want to sacrifice the result in any way."

And premiums might be the way to reach donors who are feeling the economic pinch this holiday. ChemArt, a Lincoln, Rhode Island-based manufacturing company, designs photo-chemically etched decorative ornaments and collectible premiums for nonprofits ranging from the White House Historical Association to a guide dog organization, according to Lee Rush at ChemArt.

"Any successful campaign needs a visionary when you are dealing long term with passion about their organization," said Rush, who said donors are enticed to keep collecting the pieces, building lifetime donors and brands.

Brand recognition is what helps keep the ALA's Christmas Seals program strong after more than 100 years. "Their brand is well known by everybody. But just as importantly, their brand for their Christmas campaign is just as well known," said Jeffrey Habib, senior vice president and partner for THD. "A lot of people give to their organization because of their Christmas Seals and their collectors."

Brand recognition has branched out to include multi-channel solicitations that make it easier for the donor to give the way in which they are comfortable. "Clients are looking at that as a more important element in integration," said Hall at Russ Reid. He added that some clients are trying cross-market tactics that can include media and mail inserts, and that agencies should look at ideas they scrapped in the past.

"What we're really challenged with is to go back, review that changing audience or change in target audience and look with a different lens," said Hall. "Fall is the best time to make sure that we're throwing everything that we can to bring back. I think we really need to figure out what really works -- to do that in a conservative way -- and not just letting ideas die."

Trends from a few years ago are also returning in the premium sector Ð this time with a green spin, according to Jill Querceto, vice president of sales for Capital Design, a premium company in Providence, R.I. Querceto said that some agencies are resurrecting the silicone charity bracelets or the magnetic car ribbons, but are sporting carbon-free labels or made from biodegradable products. Querceto said that the company asks clients if they want environment-friendly products, everything from recycled paper to reused metal. Agencies want to go green, as long as it keeps the nonprofit brand in mind.

"Fundraisers are looking at their charity as a retail product, and you have to. There are so many different charities out there that you can support, so you have to differentiate somehow," said Querceto. She said that direct mail agencies are still pushing for strong holiday mailings, but the worldwide economic climate is even affecting overseas production costs and guiding agencies to choose less expensive items - like gift wrap bags without including the tissue paper and extras.

"Last year, people were sort of throwing caution to the wind and maybe sending something thicker, in terms of an ornament, that they would have to pay the postal up-charge on," said Querceto. "But this year they definitely don't want to do that. The cost saving is still an issue, but rather than aborting the whole thing, they are just looking at changing the substrate."

Direct mail fundraisers are also trying more target mailings that can zero in on potential donors. "They are trying to mail much smarter and by doing so they are not cutting quantity per se, but they are trying to segment better on their house files and their acquisition lists," said Michael Kertelitis, brokerage account executive at Danbury, Conn.-based RMI Direct Marketing.

Hall said shorter letters could help in acquisition, compared to lengthy mailings intended to lift donors to the next highest gift. "We still use long, involved copy when we are going to upgrade donors or we are making a case for a large or exceptional gift. There is more justification that's needed and they are looking for more information to make that kind of an exceptional gift," said Hall. He recommended using bullet points and punchy writing to jump start acquisition. "Just airing out the page a little bit so it's less intimidating for the reader," said Hall.

Mailers are also swapping and renting lists to rejuvenate fatigued mail programs. "I think a trend over the past three, four, even five, years has been that nonprofits are more apt to exchange their files with other organizations to keep costs down. That's one way, straight out, that you can cut quite a bit of costs off your acquisition. In general, exchanging has increased over the years," said Kertelitis, who warned that cutting down acquisition now could negatively impact a non-profit's list later. "It's just a trickle-down effect that can affect them two or three years down the line."

"We don't encourage our mailers to cut back [on acquisition]," said Kris Evans-Matthews, senior account executive for Mary Elizabeth Granger & Associates (MEGA) in Baltimore. Evans-Matthews said she understands why organizations would want to reduce acquisition mails to cut costs, but there is an expense. "You don't see that result right away, but that can really hurt your house file."

MEGA works with some Catholic organizations that choose to exchange lists instead of just renting and said the organizations have kept the status quo for holiday mailings. "We are seeing drop offs at other times of the year, but not at Christmas, at least not yet." Evans-Matthews said. She encourages clients not just to look at lists not just from similar organizations to fight donor fatigue, but try lists that worked well with comparable mailings. "Sometimes it's the premium that will attract the donor more so than the actual content of the letter."

Many nonprofits are integrating their online presence with the holiday direct mail campaign to increase their visibility, according to Rick Christ, managing partner at NPAdvisors.com in Warrenton, Va.

"Your job is to remove all the obstacles that are in their way so that they could make that gift," said Christ, who offered that online videos and widgets are the newest online trends - comparable to blogging a few years ago. Christ said even though the Internet is considered instantaneous, nonprofits are now coordinating their online decisions around events through the year. "We are really planning this year. What clients are doing reflects a greater realization that the Web plays a role in supporting communication activities."

The increased donor-organization communication -- with blogs, newsletters, emails and more -- will throw stewardship to the forefront. That transparent stewardship relationship will grow with increased nonprofit scrutiny -- especially in the presidential year, according to Hall.

"Stewardship is a big thing to talk about. Everyone is making promises and most are talking about what their record is," said Hall. "You should not wait until the question is asked and be proactive in educating how all this works, and nonprofit should embrace that."

The holiday season is a great time to renew stewardship for Project HOPE, the international assistance nonprofit in Millwood, Va. The organization mails out nearly 170,000 pieces each month during its campaign, which ramps up from September to December. The organization has tried numerous approaches for appeals but said a constant winner has been their global update that informs donors where the money was spent, according to Erich Fasnacht, Project HOPE's director of marketing. "Most of Project HOPE's donors are really committed and like to see where their donations have helped."

But beyond the tests -- colors, envelope size, logo placement -- it's still about compelling the donor to give during the holiday season. "We believe in storytelling," said Hall. "So if we have a good, compelling story, especially with a photo that relates directly to that story, we'll go with that every time." Hall said for Operation Smile's mailings, the company used before and after shots to show the need for money and highlight the results from the donation. "It's still about moving the donor emotionally as well as intellectually and there is nothing like a story that punches that home." NPT SOURCE: Non-Profit Times - http://www.nptimes.com/08July/npt-080701-2.html

<a href="http://www.RichAndRichHomeOpportunities.biz"> http://SFI Marketing Group</a>

 Back in the 80's and early 90's, before I founded SFI, I was a very visible and highly successful player in network marketing. In fact, I built some of the largest downlines seen at the time and was the No. 1 distributor for a number of network marketing companies.

What was the biggest key to my success? Co-op advertising! Early in my network marketing career, I saw how powerful co-op advertising was, and I used it to the greatest extent possible.

Co-op advertising is a popular and VERY powerful method of advertising in which two or more people share the cost of advertising and the resulting benefits. It allows you and your team members to pool your dollars together to advertise, and then share in the resulting leads generated.

But the benefits go beyond shared leads.

The real power of your co-op lies in the fact that YOU are the co-op leader. Because of the Network Builder Program (NBP) commission structure, you can actually earn on EVERY new affiliate your co-op attracts—not just those who get recorded as having you as their sponsor.

Think about how powerful that is!

Let's say you create a co-op where shares are $50 apiece. You put in $50 yourself and you get 40 members of your downline to also participate for $50 each. When you run your ads, you'll have over $2,000 in advertising working for you (yet you only put in $50 yourself)!

But it wasn't just you who benefitted. EVERYONE wins, of course, because you provided a way for your inexperienced team members to get leads flowing into their groups quickly, easily, inexpensively, and with low-risk.

Co-ops are AWESOME!

I once created a co-op for a direct mail campaign that went out to over 100,000 people. Yet my cost for printing and postage for this mammoth mailing was ZERO. You can do the same thing. You can do all kinds of co-ops and create phenomenal growth, activity, and excitement in your group.

And here's the best part: When I did my co-ops in the past, there was a significant amount of manual work that had to be done to set them up, track the results, distribute the leads, etc.

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To find the best home based business ideas and
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<a href="http://www.RichAndRichHomeOpportunities.biz">SFI Marketing Group and EyeEarn co-op</a>