Philip explained the past and pending role of P.O.P. merchandising for automobile dealerships and how new technologies have allowed automotive advertising agencies and auto dealers to consider adding it to their limited automotive advertising budgets. "After investing 25 plus years as a General Manager and Dealer Principal, followed by the last 10 years advising my affiliated automotive advertising agencies and auto dealer clients on how to maximize the R.O.I. for their automotive advertising dollars, I am still amazed how proven old world advertising
methods are being re-invented by today's technology."

"One of my affiliated automotive advertising agencies, DealerKnows, Inc. - owned and operated by Joe Webb and Gilbert Chavez, has announced their involvement in a new company, DealerSignage, Inc., (DS), that provides custom content delivered directly to the T.V. in an auto dealer's customer lounge.  This kind of automotive advertising message delivered to a captive targeted audience in an auto dealership's facility to his existing customers has an experienced R.O.I. that can only increase as the quality of the content is improved."

"Another automotive advertising solution tied to P.O.P. is provided by a vendor client of AAOL - Argisitics, L.L.C. and their AutoTransaXion platform.  Argistics has developed a dynamic interactive video wall supported by their AutoTransaXion application - a customer interaction platform - that can be placed in an auto dealership's service lounge or showroom offering informational videos linked directly to an expert sales or service advisor at the dealership.  The process uses Argistics' proprietary two way video customer interaction platform integrated with the auto dealer's CRM and DMS to push and pull any information that the customer or the dealer needs to move towards a sale.  The ability to promote sales and service specials within the dealership, or even to cross-sell various brands and models for a dealership that represents multiple franchises from one location linked to many others, is just one example of the new marketing capabilities presented by this method of P.O.P. merchandising."

"PrimeTyme, Inc. is yet another vendor/client of AAOL that has joined the P.O.P. revolution with their unique video panel.  The panel is only 1/8" thick and it can be cut to any size or shape to display a crystal clear video signal with any content that can be delivered to a computer or T.V. screen.  The obvious application for the content delivered by DealerSignage or the unique interactive information center provided by Argistics is the future of P.O.P. merchandising and the reason it has earned a place in any automotive advertising plan."

About Argistics, L.L.C.

Argistics LLC., is a leading developer of CIM software solutions to contact centers, BPO's, and retailers worldwide. Based in Marietta, GA, Argistics is the developer of web based solutions to assist companies in engaging their customers through video and chat technology and to help online customer's complete web based interactions.

About DealerKnows, Inc., DealerSignage, L.L.C. and PrimeTyme, Inc.

Gilbert Chavez, the CEO of DealerSignage,(DS), Joe Webb, the COO of DS and Keith Williams, the CTO and VP of DS joined forces to address the growing importance of point of purchase merchandizing for auto dealers' and the advantage of using digital signage to deliver timely and targeted automotive advertising messages to an auto dealer's current customers as well as drive by traffic.  Joe Webb and Gilbert Chavez are also partnered in a related auto industry focused consulting firm, DealerKnows, Inc.  DealerKnows is an independent automotive advertising consulting firm that is an affiliated office of Ad Agency Online, L.L.C. 

Dealer Signage provides the software, hardware, content and consulting services to deliver a targeted marketing message in an auto dealership through televisions strategically placed in key locations throughout the dealership.  The ability to cross-sell between sales and service with a custom dealer message delivered in an active border wrapped around a live T.V. broadcast allows a dealer to talk to their existing customers.  Specialized hardware and software provided by select vendors allows Dealer Signage to use state of the art technology to customize not only the content but the method of delivery.
 

PrimeTyme, an approved vendor of Ad Agency Online, L.L.C. that was introduced to Dealer Signage, provides a proprietary video projection screen that can be placed on a showroom window, a wall or even as a free standing panel to allow the dealer to provide an interactive experience for customers visiting the showroom or even to pedestrian and drive by traffic outside the showroom.  The digital billboard value of this application is obvious; however, the more unique ability to allow customers to actually touch the screen to interact with the message opens up a new world of opportunities.  In addition to being able to answer questions to draw customers into the showroom the technology is able to track the people who stop to watch the screen with existing facial recognition software.  The next generation of applications being developed promise to provide verifiable R.O.I. and extended marketing methods that will further enhance the value of the services provided by Dealer Signage.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a "Dealer Coach" is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station - WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including "How To Sell A Car - a Career Guide to The Automobile Industry," he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C., (AAOL)

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including the "Lunch With Phil Discussing Automotive Advertising," "Lunch With Ralph Discussing Automotive Advertising" and "Automotive Advertising Experts."  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, SiSTeR Technologies  - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA),  Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For additional information on any of the vendors featured as preferred automotive advertising vendors on AdAgencyOnline.Net or reviewed on WAAOL go to http://AdAgencyOnline.Net or http://www.blogtalkradio.com/adagencyonline and download the related show.  Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228.  To quote Philip, "Help is only a click away!"

The blog talk radio show will introduce a new email based community automotive advertising campaign hosted by CityTwist that is scheduled to begin its national launch on July 15^th, 2009.  The packaged marketing platform consists of a targeted 100,000 piece email blast sent to a 15 mile radius from the participating automobile dealerships.  The proprietary list of opt in email addresses used for the email blast as well as the online distribution platform and creative is being provided by CityTwist, a preferred automotive advertising vendor featured on AdAgencyOnline.Net.  The list is filtered by zip codes, relevant demographic and household information sourced from the Post Office to maximize the R.O.I. for the participating automobile dealerships.  The fee per dealer is based on a 10,000 piece email blasts with their own sales or service offers but the price per email is based on the leveraged price earned by the 100,000 piece volume discount.  At the time of this article the price has not been confirmed, however it is expected to represent a deep discount for participating auto dealers.

Added value for auto dealers participating in the "Community Sales Event" will be offered in the form of free promotions provided by some of the preferred automotive advertising vendors featured on AdAgencyOnline.Net that will be supporting the promotion.  SiSTeR Technologies Video CarLot is an automated video production application that converts the still pictures on an auto dealer's website to video and then distributes them to selected third party advertisers as well as the search engines through their dedicated API with You Tube.  Auto dealers participating in their local Community Sales Event will be invited to take advantage of SiSTeR Technologies "5/50 - No Car Left Behind" promotion that will convert 50 of their web site's vehicles into videos posted on their site.  In addition, 5 of those videos will be pushed to You Tube with no contract obligation or fees.  In addition, the packages will include a six month agreement with Argistics for the use of their customer interaction application - AutoTransaXion.  The basic service included in the promotion provides a two way video chat program linked from the email blast connecting directly to the participating auto dealer's sales staff or BDC.  The service will extend beyond the sales dates for the email blast and will serve as the ultimate conversion tool when installed onto the dealer's website.  Finally, all participating auto dealerships will be invited to post their entire used car inventory on EveryCarListed.Com for no fees and no contract in accordance with their standard dealer agreement.  This inventory based website is quickly growing into one of the most visited websites on the Internet and it boasts exposure for auto dealers on the WWW that they could not achieve on their own.   

Philip Zelinger described the unique value of the Community Sales Event for his affiliated automotive advertising agencies, auto dealer clients and site visitors, "In today's troubled times everyone is looking for ways to do more with less.  Ad Agency Online was formed to leverage the resources of the independent affiliated automotive advertising agencies that use our proprietary online communication / distribution system as the "ultimate outsourcing tool."  AdAgencyOnline.Net took our leveraged and linked resources to the next level by inviting cutting edge automotive advertising vendors to join our online social networking community to further serve our affiliated automotive advertising agencies and auto dealer clients.  The Community Sales event links four of our preferred automotive advertising vendor clients into one offering.  CityTwist provides the distribution channel through their online "Do It Yourself" automated email application, Argistics provides an integrated conversion tool to increase sales and service opportunities, SiSTeR Technologies provides their video productions to reduce the bounce rate and increase conversions on the participating auto dealership's websites and EveryCarListed.Com extends the reach of the campaign by enhancing the dealer's presence on the WWW.  It is a perfect example of "connecting the dots" of networked relationship and resources.  Combine these technologies with the dollar leverage of a community sales event and you can't beat it!"

About Advertising Technologies

Advertising Technologies staff commands over 20 years of automotive and advertising experience.  Based in Houston, Texas, they service their nationwide clients with one goal in mind... to increase showroom traffic while minimizing their advertising expenditure.

They deal in Direct Response advertising for their dealers via Infomercials, 30 second spots, a 24/7 live operator call center tied to a host of Auto Credit Hotlines and Vanity numbers such as 888-EasyLoan.  Advertising Technologies believes that Direct Response, not general advertising, is the real gold standard.  Direct response advertisers know "to the dollar" how effective their programs are and in today's struggling economy R.O.I. is king.

Advertising Technologies provides television production, radio production, newspaper layout and design, internet marketing, complete media research, media buying, sales training, on-hold messages, fixed operations marketing, billboard design and much more at an advertisers request.  According to Al Cantarella, the President of Advertising Technologies, "Today's struggling economy suggests that businesses will increasingly demand results in cool, hard cash; and that means... Direct Response.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a "Dealer Coach" is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station - WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including "How To Sell A Car - a Career Guide to The Automobile Industry," he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include "Lunch With Ralph Discussing Automotive Advertising" and "Automotive Advertising Experts."  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, SiSTeR Technologies  - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA),  Michael T. Fay and Owen G. Cone from Colliers Abood Wood-Fay Real Estate, (C.A.R.S.), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For additional information on www.AdAgencyOnline.Net , to participate in the Community Sales Event in your area in your area or for information on any of the vendors featured on AdAgencyOnline.Net that will be discussed on the blog talk radio show with Philip Zelinger and Al Cantarella go to http://www.blogtalkradio.com/adagencyonline and download the show.  Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228.  To quote Philip, "Help is only a click away!"

Philip Zelinger explained his reasons for selecting EveryCarListed.Com as a preferred automotive advertising vendor on Ad AgencyOnline.Net and his support for their automotive advertising social networking site AutoIndustryInsights.Com, "After 25 years as a General Manager, Executive Dealer Principal and then Auto Dealer, followed by my past 10 years running automotive advertising agencies representing auto dealers and auto industry vendors, I have a unique empathy for my auto dealer / vendor clients.  Today's troubled economy has placed a new urgency on maximizing R.O.I. on all levels.  The Internet and the technology driven digital marketing applications and selling systems that are being built to take advantage of the World Wide Web to sell cars and service are growing too fast for the average auto dealer or automotive advertising agency to keep up.  AdAgencyOnline.Net serves as a filter of sorts to review cutting edge automotive advertising applications for automotive advertising agencies, however, consumers can be just as confused by the many new resources that they have available on the Internet.  Social networking sites populated by fellow consumers provide a new way to share shopping experiences between likeminded consumers before, during and after their purchase however they are missing the auto dealer's side of the story.  Similarly, auto dealers are becoming increasingly aware of the need for them to understand their online customer's needs in today's troubled times.  AutoIndustryInsights.Com was designed by EveryCarListed.Com to act as a bridge to provide the "inside story" to anyone that visits the site.  The "Auto Industry Insiders" section represents several highly respected individuals as well as the auto industry social networking sites and blogging forums that they host."

ABOUT AUTO INDUSTRY INSIGHTS

The auto industry is changing at a rapid pace.  Issues that drive tomorrow didn't exist yesterday.   The only constant that has survived in both the real world and the virtual one being built on the World Wide Web is change.  The auto industry professionals that support and contribute their insights to this open forum recognize that "a rising tide floats all boats" and they have come together to share best practices in support of that shared wisdom.

The founding sponsor of Auto Industry Insights is EveryCarListed.Com.  They invested their time, effort and most importantly their relationships in the auto industry to provide the insights shared by the Advisory Panel of "Auto Industry Insiders" who have posted links to their individual auto industry social networking and blogging sites.  In addition, the panel writes and posts articles in the "Hot Topics" section that address current events and common issues in the auto industry in a problem / solution format intended to both teach and entertain site visitors.

New car buyers, used car buyers, auto dealers, automotive advertising agencies and auto industry vendors are all invited to join the Auto Industry Insights family in our "Customer Insights" section to contribute to the posts on our Hot Topics so feel free to add your insights to ours.  After all, what are friends for!  

ABOUT EVERYCARLISTED.COM

EveryCarListed.com powered by Superpages.com® is one of the nation's largest free-listings Web sites for automobiles, designed to contain all new and used vehicles for sale in the U.S.A subsidiary of Idearc Media^TM, Its business model is like that of the Yellow Pages, which has a highly utilized model of free listings, including all dealer inventories at a basic service level free of charge and allowing all For Sale by Owner listings to be placed for free, EveryCarListed creates a powerful online automobile marketplace.

Millions of current vehicle listings, updated daily, and signed agreements with Original Equipment Manufacturers (OEMs) as well as GM Certified Used Vehicles and other strategic partners, ensure that when inventory changes at local dealerships, the most up-to-date vehicle information will be posted to the Web site. EveryCarListed has its headquarters in Tyler, TX.

For more information visit www.everycarlisted.com/corporate or call 903-593-5400.

How does EveryCarListed.com(SM) work?

• Dealers and individuals can list vehicles for sale at no charge with our basic service.
• Shoppers search the site by vehicle make, model, year and browse by city and state to find listings in their area.
• Basic search results offer vehicle lists, maps and value comparisons.
• Listings are updated daily to ensure inventory changes are accurately reflected on the site.
• Signed agreements with Original Equipment Manufacturers make these updates possible.

Why do automobile dealerships use EveryCarListed.com(SM)?

Even if a dealership has its own site, it may not appear in search results when consumers are looking online for cars. Here are some benefits to listing on EveryCarListed.com:

• Consumers love one-stop shopping. EveryCarListed.com(SM) is building the largest inventory of vehicles on the Internet, so shoppers will use the site as their main automobile resource.
• We have an unfair advantage. As a part of Idearc Media, our site gets additional exposure from the Superpages.com® network. This means your dealership inventory may be seen on additional sites such as Superpages.com, which received over 669 million searches per month in 2008.

1. Idearc Media internal source files - Idearc Media Co-Brand report. Based on total average searches from January - June 2008. Includes total Superpages.com Network searches. Numbers include white pages, yellow pages and general searches.

©2009 Idearc Media LLC. All rights reserved.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a "Dealer Coach" is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station - WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including "How To Sell A Car - a Career Guide to The Automobile Industry," he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include "Lunch With Ralph Discussing Automotive Advertising" and "Automotive Advertising Experts."  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, SiSTeR Technologies  - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA),  Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., www.EveryCarListed.Com , www.AutoIndustryInsights.Com or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a "preferred automotive advertising vendor" on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, "Help is only a click away!"  ###

Philip confirmed that Gilbert Chavez, the CEO of DS, Joe Webb, the COO of DS and Keith Williams, the CTO and VP of DS will join him to discuss the growing importance of point of purchase merchandizing for auto dealers' and the advantage of using digital signage to deliver timely and targeted automotive advertising messages to an auto dealer's current customers as well as drive by traffic.  Joe Webb and Gilbert Chavez are also partnered in a related auto industry focused consulting firm, DealerKnows, Inc.  DealerKnows is an independent automotive advertising consulting firm that is an affiliated office of Ad Agency Online, L.L.C.  Philip explained the relationship that Joe and Gilbert have with AAOL through DealerKnows and the opportunities being presented by their new venture, Dealer Signage, Inc., "Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and select vendors that share our vision to blur the line between the real and the virtual world.  We are all linked through our proprietary online communication/distribution system that allows us to leverage our resources to serve our individual auto dealer and vendor clients.  DealerKnows complements our network with the specialized skills and experience in Internet and digital marketing methods provided by Joe Webb and Gilbert Chavez.  The decision by Joe and Gilbert to expand their products and services to their auto dealer clients by forming Dealer Signage in partnership with Keith Williams and James Jones is a welcome addition to our arsenal of digital marketing tools.  I have always promoted the need to internalize marketing efforts by including point of purchase merchandising.  Given our stated goal to use cutting edge automotive advertising technologies to provide efficiencies and enhanced R.O.I. for our clients it was natural for us to add Dealer Signage as a preferred automotive advertising vendor on our portal."

Dealer Signage provides the software, hardware, content and consulting services to deliver a targeted marketing message in an auto dealership through televisions strategically placed in key locations throughout the dealership.  The ability to cross-sell between sales and service with a custom dealer message delivered in an active border wrapped around a live T.V. broadcast allows a dealer to talk to their existing customers.  Specialized hardware and software provided by select vendors allows Dealer Signage to use state of the art technology to customize not only the content but the method of delivery.  PrimeTyme, an approved vendor of Ad Agency Online, L.L.C. that was introduced to Dealer Signage, provides a proprietary video projection screen that can be placed on a showroom window, a wall or even as a free standing panel to allow the dealer to provide an interactive experience for customers visiting the showroom or even to pedestrian and drive by traffic outside the showroom.  The digital billboard value of this application is obvious; however, the more unique ability to allow customers to actually touch the screen to interact with the message opens up a new world of opportunities.  In addition to being able to answer questions to draw customers into the showroom the technology is able to track the people who stop to watch the screen with existing facial recognition software.  The next generation of applications being developed promise to provide verifiable R.O.I. and extended marketing methods that will further enhance the value of the services provided by Dealer Signage.

For information on joining Ad Agency Online, L.L.C. as an affiliated automotive advertising agency or production partner contact Philip Zelinger at 1-888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors who would like to be considered as a preferred automotive advertising vendor on AdAgencyOnline.Net should visit the site at http://adagencyonline.net.  For information on Dealer Signage go to http://dealersignage.com or visit http://www.blogtalkradio.com/adagencyonline and download the podcast of today's show.  To quote Philip Zelinger, "Help is only a click away!" ###

Philip explained the unique opportunities being presented to automotive advertising agencies that provide solutions to auto dealers faced with the trauma of losing their Chrysler and/or General Motors dealerships as well as the opportunity for the surviving dealerships to capitalize on the consolidation to gain market share. “The bankruptcy of Chrysler and the anticipated filing by General Motors has forced auto dealerships to reconsider their investments in the retail auto industry.  Profit margins on new vehicle sales have dropped precipitously in recent years with the advent of the Internet which has armed consumers in the negotiation process.  Recent drops in new vehicle sales volume in synch with a shrinking economy has been accelerated by the forced bankruptcy of Chrysler, with General Motors soon to follow. The double hit of reduced profits and unit sales has been compounded by dropping real estate values, limited wholesale and retail credit and a general lack of confidence by consumers to purchase a vehicle.  With all of the problems facing the auto industry it is hard to see the glass as being half full, but those who survive the consolidation will certainly reap the rewards when the market returns, and it will!”

Philip described the real estate opportunities resulting from recent consolidations in the auto industry as follows, “As for the impact on the real estate assets that are so vital to any comprehensive auto dealership business model the game has changed.  NWA was formed to capitalize on the acquisitions and dispositions that are already taking place as a result of the forced consolidations at Chrysler and GM.  Colliers Abood Wood-Fay formed their specialized automobile division – Colliers Automotive Real Estate Services, (C.A.R.S.), to focus on the highest and best use of those dealerships that were previously limited by the site control contracts with Chrysler and General Motors that are now being released.  The combination of NWA and their ability to purchase and place experienced minority dealer operators to maintain operations funded by the venture capital that they are raising and the established commercial office network linked through CARS to attract investors from retail operations outside of the auto industry is a win-win scenario.  Ad Agency Online, L.L.C. is contributing our expertise in evaluating the selling systems, processes and key vendors associated with the auto dealerships acquired by NWA to maximize the R.O.I. for both their real world operations and the virtual showrooms that we plan to build on the World Wide Web.”

NWA Business Plan

New Wave Automotive LLC plans to raise a significant amount of capital for acquisitions, taking advantage of the current opportunities in the marketplace with an emphasis on middle to large sized markets. In addition, NWA will also solicit new points for manufacturers such as Toyota, Honda, Volkswagen, Audi, Mazda and Harley-Davidson.  Several meetings have already been held with Chrysler LLC to discuss the acquisition of numerous sites reaching from North Carolina to California. Similar meetings will be held with Ford Motor Company and General Motors Corporation. The goal is to diversify the franchise brands owned by NWA to minimize risk. For example, the longevity of Chrysler LLC is in question, thereby reaffirming the necessity to diversify NWA‟s overall portfolio.  Some dealership sites are no longer suitable for a car dealership but may be of value for an alternate commercial purpose such as hotels, restaurants, etc. NWA is currently in preliminary discussions with Colliers, Abood, Wood, Fay, commercial real estate brokers that have a national presence, and an internal CARS Group that evaluates dealership sites and offers recommendations on best use to include alternate solutions. As a result, NWA is also in discussion with several motel/hotel franchises to include Intercontinental Hotel Group, Choice Hotels, Wyndham and Marriott. These organizations all have diversity programs.  The objective is to acquire dealerships and the supporting real estate in geographic pods for the purpose of monitoring and controlling them.

NWA Management Team

MACEO K. SLOAN, CFA

Attorney Maceo K. Sloan, a descendant of the founders of North Carolina Mutual Life Insurance Company, an investment management legacy which dates back to 1898, is Chairman, President & CEO of Sloan Financial Group, Inc., and Chairman, CEO and CIO of NCM Capital Management Group, Inc., and NCM Capital Advisers, Inc.  Prior to founding NCM Capital, Mr. Sloan spent 13 years with North Carolina Mutual Life Insurance Company and its subsidiary, NCM Life Communications, Inc., (which had holdings in cable, cellular and radio).

Mr. Sloan is Chairman of The College Retirement Equities Fund (CREF) Board of Trustees. CREF is an investment company within the TIAA-CREF group of companies composed of the TIAA-CREF Mutual Funds, TIAA-CREF Institutional Mutual Funds and TIAA-CREF Life Funds Boards, and the TIAA Separate Account VA-1 Management Committee.  He is also a member of the Board of Directors for the SCANA Corporation and a member of the National Association of Securities Professionals.  Mr. Sloan had served on the Board of Directors of M&F Bancorp, Inc., since 2000 and was elected as Chairman of the Board in 2005.  He served on the Board of Directors of Mechanics & Farmers Bank from 1980 to 2001 and since 2005.  In addition, he is a former member of the Advisory Committee on International Communications and Information Policy and the ERISA Advisory Council to the U. S. Secretary of Labor. He has also served as Chairman of the Rainbow/PUSH Wall Street Project.  Professional affiliations include being a Chartered Financial Analyst, a Fellow of the Life Management Institute and a member of the North Carolina State Bar Association, as well as the American Bar Association.

Mr. Sloan earned his BA from Morehouse College, MBA from Georgia State University and JD from North Carolina Central University School of Law.

HAL MARK HOWARD

Hal Howard has established an outstanding automotive leadership presence in his marketplace based on record-breaking vehicles sales, high customer satisfaction and annual factory awards, together with community recognition for his widespread support of local civic and charitable organizations.  He is the former Chairman/President/CEO of Goldsboro Chrysler Dodge Jeep (Goldsboro, NC) where he achieved numerous honors, including, Five Star (DaimlerChrysler) 2002 – 2007, Managers of Distinction Platinum Level (Chrysler Financial) 2002 – 2007, Top 100 Minority Dealers (Black Enterprise Magazine) 2006, 2007, Top Customer Satisfaction (DaimlerChrysler) 2002/2006, Just the Best (DaimlerChrysler) 2002, 2003, 2004, 2006, Road Runner Award (DaimlerChrysler Minority Dealers Association) 2005, $100,000 Club (DaimlerChrysler) 2001/2002/2003/2004, Top Thru-Put Sales Performance (DaimlerChrysler) 2002, Urban Wheel Dealer of the Year (Urban Wheel Magazine) 2004 and Diamond Club for Outstanding Customer Service (DaimlerChrysler) 2002.

Mr. Howard was Sales/Business Manager, Advantage Ford (Stuart, FL), Business Manager, Jupiter Dodge Mazda (Jupiter, FL), Sales Manager, Toyota of Stuart (Stuart, FL), and Dealer Candidate, University Dodge (Davie, FL).  Mr. Howard was previously Regional Sales Manager, General Electric Medical Systems, and Regional Sales Manager, Cummins Engine.  He is a member of the North Carolina Auto Dealers Association (Board of Directors and Legislative Committee), Chrysler Minority Dealers Association (Board of Directors), National Auto Dealers Association, past member Rotary International, Inc., Community in Schools (Board of Directors), O’Berry Center Foundation (Board of Directors), Kappa Alpha Psi Fraternity, Inc., (Sergeant of Arms) and North Carolina State University Alumni Association. Mr. Howard’s education includes, DaimlerChrysler Dealer Development Program, General Motors Technical Institute (Flint, MI) MS Management, North Carolina State University (Raleigh, NC) BS Engineering.

DON POLLOCK

Don Pollock is a strategic Chief Operating Officer experienced in automotive operations and acquisitions with special expertise in finance, successful start-ups and the monitoring and controlling of operations, experience which he has expanded into manufacturing.  He is President, Automotive Acquisitions & Consulting, Inc., (Delray Beach, FL) and President, Master Holdings Group, Inc., a specialty manufacturer of security doors in Piacenza, Italy.

His extensive automotive experience includes various roles with J. M. Family Enterprises LLC (originally owned by automotive tycoon, Jim Moran) and subsidiaries including Southeast Toyota Distributors, LLC, (“SET”), The Dealer Development Group, Inc., (“DDG”) and World Omni Financial Corp., (“WOFC”).  Mr. Pollock held numerous positions to include: Vice President – DDG; Director, Dealer Development – SET; Director, Business Management – SET; Assistant Vice President – WOFC; Manager, Dealer Relations and Marketing - WOFC; Manager, Branch Operations – WOFC; Manager, Development, Training and Auditing – WOFC; Manager, Dealer Credit – WOFC; and Regional Manager – WOFC.

C.A.R.S. was selected as a preferred vendor on the free automotive advertising resource/networking portal and they have already started reviewing properties being considered by NWA. Philip has previously interviewed Michael Fay, the President of C.A.R.S., on WAAOL and they discussed their shared history on both a personal and a professional level.  The conversation resulted in Philip Zelinger activating his Real Estate license to join C.A.R.S. as a consultant in future auto dealer buy/sell opportunities being considered by NWA and other interested parties.  

Mr. Zelinger explained his reasons for accepting C.A.R.S. as a preferred auto industry vendor on AdAgencyOnline.Net, “Ad Agency Online, L.L.C. recognizes the need to service their auto dealer clients beyond the scope of conventional automotive advertising.   Most automotive advertising agencies limit their role to delivering an automotive advertising message.  As a result of my retail automotive background, our focus has always been on maximizing the R.O.I. for our clients in our retainer as well as in their automotive advertising.  In today’s shrinking auto industry real estate is often the largest investment an auto dealer has.  Our ability to introduce our auto dealer clients and site visitors to a commercial real estate firm with the resources and focus in the automotive industry that C.A.R.S. provides enhances our value to our clients and reaffirms our priority to protect their interests beyond just their automotive advertising.”

About Colliers Abood Wood-Fay Real Estate

Colliers Abood Wood-Fay is an independently owned and operated business and affiliate member of Colliers International, one of the largest commercial real estate firms in the world with $2 billion in revenue, $73 billion in transaction volume and over 868 million SF under management.  More specifically, C.A.R.S. has generated more than $200 million worth of business in the automotive vertical during the four years that they have specialized in the auto industry in spite of recent challenging market conditions.  Performance like that warranted their inclusion as a preferred vendor on AdAgencyOnline.Net and justified Philip’s decision to recommend them.  Philip’s confidence in C.A.R.S. is further enhanced by Philip’s relationship with Michael Fay which extends over thirty years including a shared experience as an associate in his original offices, Wood-Fay Realty.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, SiSTeR Technologies  - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., N.W.A., C.A.R.S. or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!”  ###

The blog talk radio show is an open business meeting with the affiliated automotive advertising agencies and auto dealer / vendor clients of AAOL that shares best practices with the online audience of automotive advertising decision makers who tune into WAAOL to listen and learn from Philip Zelinger and his invited guests.  Philip explained his reasons for inviting Lewis Kuhl to help him analyze the impact of the recent and pending bankruptcies in the auto industry, “It is obvious that automotive advertising agencies can’t keep doing business as usual in the wake of the consolidation in the auto industry.  While I continue to counsel my affiliated automotive advertising agencies and auto dealer clients to maintain their market share through both conventional and Internet based digital advertising campaigns I recognize that reduced sales volumes brought about by conditions beyond the control of auto dealers requires special consideration.  Conventional wisdoms in automotive advertising are built on free market principals and human nature with experienced success insuring a projected R.O.I.  Unfortunately, the artificial and in some ways arbitrary decisions by the administration to reduce the number of Chrysler and General Motors dealerships has created a dynamic that does not follow established principals.  Since the rules have changed through a legal process I thought it best to talk to someone who can shed some light on what is happening in the Bankruptcy Courts and how it will impact the auto industry as we know it.  I have known and trusted Lewis Kuhl for many years and I have relied on his expertise in dealing with a variety of issues that I faced as both an auto dealer and an automotive advertising agency.  Frankly, I couldn’t think of a more experienced attorney to turn to for advice on how to deal with the issues that are facing the automotive advertising industry in today’s troubled economy.”    

About Lewis D. Kuhl

Lewis D. Kuhl is an attorney with Pathman Lewis, LLP, a Miami, Florida based law firm.  He concentrates his practice in the area of motor vehicle dealer and automotive industry law and the wide variety of issues impacting the industry. He brings more than 20 years of legal experience to the firm including significant experience with motor vehicle dealer and automotive industry issues.

Before joining Pathman Lewis, Mr. Kuhl was Senior Counsel for the JM&A Group. Based in Deerfield Beach, Florida, the JM&A Group of companies is one of the largest independent insurance and automotive service contract companies in the United States. It has one of the largest dealer distribution networks throughout the United States. In addition, he also served in the legal departments of JM Family Enterprises, Inc. subsidiaries: World Omni Financial Corp. and Southeast Toyota Distributors, LLC.

Prior to joining the JM Family Enterprises, Inc. companies, Mr. Kuhl served in both legal and operational positions with a Louisville, Kentucky based, closely held group of companies comprising motor vehicle rental operations, motor vehicle dealerships and an automotive finance company with locations in the Southeast and Midwest.

He is a graduate of Eastern Kentucky University and earned his J.D. from Northern Kentucky University, Salmon P. Chase College of Law. He is a member of the Kentucky Bar Association, The Florida Bar, the American Bar Association, the National Association of Dealer Counsel, the Florida Auto Dealers Association, the Florida Independent Auto Dealers Association and the National Independent Auto Dealers Association.

Mr. Kuhl has been a frequent speaker to dealers, dealer group, state dealer associations and other industry associations on a wide variety of automotive industry related topics and issues.  In addition, he recently appeared on CNN Headline News’s Comcast Newsmakers South Florida and is scheduled to be a speaker at the F&I Conference and Expo in Orlando, Florida in September.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, SiSTeR Technologies  - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA),  Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Christy Roman from Now MarketPlace, Hal Wendel from Fididel discussing their online transaction tool InteractNow and most recently Sergio Alvarez from Ai Media Group sharing best practices on Search Engine Marketing using their proprietary software application.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Lewis Kuhl and his advice regarding the impact of bankruptcy on your individual auto dealership or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!”  ###

Program Date: May 15, 2009

Program Time: 2100 hours, Pacific

Topic: Fed Undercover - Contract Killer; Weapons Dealer; Pedophile

Listen Live:

http://www.blogtalkradio.com/LawEnforcement/2009/05/16/Fed-Undercover-Contract-Killer-Weapons-Dealer-Pedophile

About the Guest

Special Agent Bob Hamer, Federal Bureau of Investigation (ret.) spent 26 years as a “street agent” for the FBI; many of those years undercover. As an uncover agent he posed as a drug dealer, contract killer, fence, pedophile, degenerate gambler, weapons dealer, and white-collar criminal.

Bob Hamer worked undercover against such diverse groups as La Cosa Nostra, the Sicilian Mafia, Mexican Mafia, Russian Mafia, Asian organized crime groups, and Los Angeles-based street gangs. His successful infiltration of NAMBLA (North American Man/Boy Love Association) resulted in the arrest of what one defendant called eight members of the “inner circle.” He received numerous awards throughout his career including the FBI Director’s Award for Distinguished Service, four United States Attorney Awards for Distinguished Service, and numerous letters of commendation including one from then U.S. Attorney Rudy Giuliani. Bob Hamer is the author of The Last Undercover: The True Story of an FBI Agent’s Dangerous Dance with Evil.

According to the book description of The Last Undercover: The True Story of an FBI Agent’s Dangerous Dance with Evil, “Bob Hamer tells the story of his life as an undercover agent for the FBI posing as everything from a drug dealer to an aging pedophile. Looking back on a career rich in the kind of action that makes for great cinema, Hamer describes the challenges he endured as he stared the dark side of humanity in the face.”

About the Watering Hole

The Watering Hole is police slang for a location cops go off-duty to blow off steam and talk about work and life.  Sometimes funny; sometimes serious; but, always interesting. slang for a location cops go off-duty to blow off steam and talk about work and life. 

About the Host

Lieutenant Raymond E. Foster was a sworn member of the Los Angeles Police Department for 24 years.  He retired in 2003 at the rank of Lieutenant.  He holds a bachelor’s from the Union Institute and University in Criminal Justice Management and a Master’s Degree in Public Financial Management from California State University, Fullerton; and, has completed his doctoral course work. Raymond E. Foster has been a part-time lecturer at California State University, Fullerton and Fresno; and is currently a Criminal Justice Department chair, faculty advisor and lecturer with the Union Institute and University.  He has experience teaching upper division courses in Law Enforcement, public policy, Law Enforcement Technology and leadership.  Raymond is an experienced author who has published numerous articles in a wide range of venues including magazines such as Government Technology, Mobile Government, Airborne Law Enforcement Magazine, and Police One.  He has appeared on the History Channel and radio programs in the United States and Europe as subject matter expert in technological applications in Law Enforcement.

Listen, call, join us at the Watering Hole:

http://www.blogtalkradio.com/LawEnforcement/2009/05/16/Fed-Undercover-Contract-Killer-Weapons-Dealer-Pedophile

Program Contact Information

Lieutenant Raymond E. Foster, LAPD (ret.), MPA

editor@police-writers.com

909.599.7530

Philip introduced some “bleeding edge” automotive advertising vendor applications that promise to “blur the line between the virtual and the real world showrooms” for auto dealers.  The general direction of the best practices discussed on the show was to maximize the efficiencies of online selling processes by replicating established “real world” policies and procedures.  New technologies and Internet driven applications are now able to accommodate real time customer interaction that literally crash through the glass wall that used to divide car shoppers from auto dealers and they promise to improve the R.O.I. for those auto dealers that invest in them.

Conversion tools lead the list with Argistics – “AutoTransaXion” representing the best of the best.  Their customer interaction program enables a two way video engagement platform that hosts a complete online transaction application.  The “pull/push” nature of this next generation chat program allows online shoppers convenient access to requested information from an auto dealership’s DMS. The customer information is simultaneously linked to the auto dealer’s CRM.  The net effect is that buyers and sellers can communicate in a completely transparent  - real time – manner which replicates the proven processes in a brick and mortar facility but without the same sales pressure; real or imagined.

Another “next generation” automotive advertising vendor that was credited by Philip Zelinger as being a game changer was SiSTeR Technologies – “Video CarLot, (VCL).”  Their automated video production application is their core product, but their differentiator lies in their “platform” philosophy.  VCL uses their video to position other applications and linked online resources at the top of the search engines.  This targeted marketing platform promises to “leap frog” competing video production applications by combining the scalable nature of their production capabilities with their direct API with Youtube.  Their end game is to control a “first to be first” position in both long tail and short tail regional searches for auto dealer’s fighting over online shoppers and to then maximize the conversion for sales and service directly from the video to the sponsoring dealer or paid advertisers linked to the video.

Database marketing, or applications that focus on existing customers from sales and service, were also part of the comprehensive automotive advertising programs suggested by Philip Zelinger for AdAgencyOnline.Net supporters.  Bulldog Marketing Technologies, Inc., (BMT), provides an automated email and direct mail marketing program that focuses on unsold vehicles and ongoing service opportunities.  Direct integration with an auto dealer’s DMS and/or CRM fuels an ongoing targeted follow-up process that customizes the “sales” message to be relevant and current to the customers that receive them.  Through the use of a proprietary filter – ConsumerClense – BMT is able to use third party resources cross referenced to the auto dealer’s database to determine if the customer has already purchased a vehicle.  If so, the message is converted into a service offer that promises to retain the customer even if the initial sale is lost.

According to Philip Zelinger, direct marketing to conquest customers has also been brought into the future with applications like CityTwist.Com.  “This “DIY” template based email application allows an automotive advertising agency or an auto dealer’s staff to build an email campaign with a list sourced from 125 MM consumer email addresses that represents 57% of the Internet community and the perfect way to target local customers to develop conquest sales.  The “low hanging fruit” of an auto dealer’s database is job one, but that resource is limited to “what was” while auto dealers have to deal with “what is” in today’ shrinking auto industry.  Customer loyalty is at an all time low as car shoppers look for the “best deal” and there has never been a better time to increase market share for an auto dealer that wants to stay in the game.”

Other Internet facing solutions that provide leveraged resources to supplement limited automotive advertising budgets and shrinking working capital reserves, such as New Wave Automotive, (N.W.A.), Colliers Automotive Real Estate Services, (C.A.R.S.), and Market Acceleration Partners, (M.A.P.), were introduced by Philip as “preferred automotive advertising vendors” on AdAgencyOnline.Net.  These vendor clients and joint venture partnerships with AAOL have extended the size and depth of experience in the “think tank” that is the true asset of any profitable business. 

Philip Zelinger explained his philosophy that has supported his recent expansion in an otherwise shrinking auto industry.  “I invested 25 plus years as a General Manager and then Dealer Principal.  More relevantly, I started my career in 1975; right in the middle of the last crisis for the auto industry.  That experience taught me to control expenses while maximizing the R.O.I. for every dollar.  This accepted wisdom was not limited to automotive advertising budgets.  It applied to all aspects of operations which included having an “exit strategy” with regards to the real estate as well as the retail business that supports it.”

“A survivor in today’s auto industry must understand the importance of “assets” vs. “working capital” vs. “cash flow.   Sometimes the math for an auto dealer suggests that the highest and best use for his real estate supports a career change, or even retirement.  In other situations, a well capitalized auto dealer with a positive cash flow may value that same auto dealership differently.  Also, factory site controls may have a say in the decision leaving the auto dealer little choice in the matter.”