Philip invites decision makers from the automotive advertising industry to share best practices with his affiliated automotive advertising agencies, auto dealer / vendor clients and site visitors.  The site has attracted a growing audience of automotive advertising insiders challenged by a shrinking auto industry to deliver more for less for their auto dealer clients.

The show on Monday, May 12^th 2009 featured “Now MarketPlace” during an in depth interview with the company President, Christy Roman.  Philip added his insights to comments from the online audience that he passed on to Christy who answered them in a problem / solution forum.  The online audience was anxious to listen and learn from Christy and Philip who discussed ways to maximize their R.O.I. from their Internet advertising investments.  It is anticipated that the feedback on Now MarketPlace from site visitors will determine if Now MarketPlace is invited to join the national network of independent automotive advertising agencies as an affiliated office.

About Christy Roman

With a background in advertising sales and management including a few online start-ups, Christy Roman has a unique perspective on advertising as it pertains to the Internet. Her past roles include:  media buying and ad agency business development; sales and management for newspaper and cable ad sales; participating in a pilot program with AOL Time-Warner to regionally cross-sell cable, magazine and online media; developing and piloting the “Partnership Program” dealer initiative at AutoTrader.com; and consulting for television stations to help them develop online revenue streams. Her current company, Now Marketplace, Inc., is a one-stop shop for dealers and local businesses wanting to maximize the Internet as advertising.

About Now MarketPlace

Now MarketPlace was recently chosen to participate as part of the University of Central Florida Business/Technology Incubator, which is partnered with multiple cities in Central Florida and is one of the premier business incubators in the country.  The company brands itself as “your one-stop shop for all your internet advertising needs!” Christy suggests that dealers should become their own lead generator by applying proven advertising principles online. The dealer’s name recognition, their reputation and the sales experience their past customers have enjoyed is what engages the consumer. The Dealer’s web site, their online advertising and their customer follow-up programs must stand out from the crowd. And, most importantly, they must look and sound exactly like all of their other marketing initiatives.

The Lunch With Phil Discussing Automotive Advertising show scheduled for Wednesday, May 13^th 2009 will feature another new automotive advertising vendor, Fididel and their new online transaction tool, InteractNow.  Philip Zelinger will be interviewing Hal Wendel, the Chief Executive Officer of Fididel, in an effort to evaluate their application as a preferred automotive advertising vendor on AdAgencyOnline.Net.

About Hal Wendel and the Management Team of Fididel

Hal Wendel is the founder and CEO of Fididel.  Hal has had managed global sales and marketing organizations with many silicon valley technology companies in CEO and VP positions. Hal received an economics degree from the University of Washington and a Sloan Fellowship and Msc. in Business from the London Business School.

Raphael Carty is the CMO responsible for business development and marketing. Raphael is an experienced technology leader with more than 20 years of management experience in marketing, product management, general management and business development most recently at DealerTrack, where Raphael was head of marketing. Raphael went to Harvard and also received his MBA from Harvard.

About Fididel

The company has headquarters in Carlsbad, Californian with offices in the Bay Area and New York. The firm is funded by Quest Venture Partners and has been in business for over two years.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, SiSTeR Technologies  - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA),  Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Now MarketPlace, Fididel or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!”  ###

Marketing -        

         • Business Development and Community Outreach Projects

         • Program Planning and Implementation

         • Research and Surveys

         • Distribution and Merchandising

         • Grant and Project Proposals

         • Business and Marketing Plans

         • Communications and Correspondence

         • Certification and Compliance Application Packages

         • Project Management and Coordination

         • Event Planning

         • Human Resources

One of our goals is assisting clients in getting their share of the current Economic Recovery Act. This is accomplished by helping them position themselves to be able to take advantage of the new opportunities coming to the marketplace.  Especially disadvantage, minority, women-oriented, community-serving focused activities that are beneficial for the larger good. 

Our fees and rates are affordable, flexible and design to fit your budget and needs.  We are ready to provide you with effective services that will produce success.

The show opened with a song by James Brown, followed by the Health update from Bilal.  Andrew was not in with sports and Jasmine did not provide the news update, but we were rocking and rolling with my first guest, Jacqueline Williams-Hines.  Mrs. Williams-Hines is the mother of Joshua, and he is autistic.  She has written several children's books, featuring Joshua and she talked about how she first realized that Joshua was having issues with non-verbal communication.  April was National Autism Awareness Month and we agreed that this is a top we need to discuss more frequently.  Mrs. Williams-Hines talked about how she helped her son adjust and function at a level with his peers.  Find out more about her story at www.jacquelinewilliamshinesbooks.com.
Ty Washington from the Dallas-Fort Worth Association of Black Journalists Urban Journalism Workshop was there and we talked about their closing ceremony which was taking place later in the day at Lincoln High School
Next we talked with one of my former students, Jennifer Martin.  Jennifer works for the Promise House and they have a big golf tournament next week, on May 11 at Bent Tree Country Club and an exciting online auction at www.promisehouse.cmarket.com which runs through May 8.  Find out more at 214-941-8578.

On May 11-12, The Dallas/Fort Worth Minority Business Development Council hosts a expo at the Arlington Convention Center and director Margo Posey was in the studio, with her husband, to talk about how businesses can learn how to do business with major corporations.  She said that last year $286,000 in contracts were secured at the two-day event. Sen. Royce West will be hosting a session - "doing business Texas Style."  The Dallas/Fort Worth Minority Business Development Council has a lot to offer and they are committed to certifying, connecting and developing minority owned businesses.  For more information, call 214-630-0747, or check out www.dfwmbdc.com.
Next there was Annette Sears-Hutcherson and Sonya Bullard from Max International, who say they "encourage you to take care of yourself."  With their products, your energy level is increased  and it builds your immune system, according to Mrs. Sears-Hutcherson. Sonya says the Max products are especially good for aging women.you can find out more about their products at www.maximizeforlife.com, or call Annette at 214-558-1701 or email annettesears@sbcglobal.net.  She says they will be at Kwanzaafest in December and the Don't Believe the Hype Celebrity Bowl-a-thon on June 27.  And we know Bilal tries to keep us on point about doing things naturally and Annette and Sonya assured us that MAXGXL is made of natural products and will give you a better quality of life.
Finally we were joined by Roslyn Goodall of the North Texas Cluster of Links, Inc. and these women are doing phenomenal things.  On Tuesday night they will be screening an HBO special that focuses on Alzheimer's. The program is at the African American Museum at 6p.m. with a reception, screening and panel discussion, which I will lead. The Links have been involved with increasing awareness about Alzheimer's since 2006.  For more information call 972-248-8081.  I also pointed out that while you are at the Museum you can visit the George Washington Carver exhibit.


Shoutouts to: 

-Jennifer Martin's Birthday is March 5 (she wouldn't let me tell her age.

- South Dallas Cafe, where I will be broadcasting live on April 17, 2009.
-Call 214-428-8958 to register for the Don't Believe the Hype Celebrity Bowl-a-thon

-Rev. Michael Eric Dyson, who was the commencement speaker at Paul Quinn College on Saturday, May 3

Until next time, whatever you do, DON"T BELIEVE THE HYPE!

Next Week - Me and award-winning actor and author Hill Harper

The show opened with a song by James Brown, followed by the Health update from Bilal.  Andrew was not in with sports and Jasmine did not provide the news update, but we were rocking and rolling with my first guest, Jacqueline Williams-Hines.  Mrs. Williams-Hines is the mother of Joshua, and he is autistic.  She has written several children's books, featuring Joshua and she talked about how she first realized that Joshua was having issues with non-verbal communication.  April was National Autism Awareness Month and we agreed that this is a top we need to discuss more frequently.  Mrs. Williams-Hines talked about how she helped her son adjust and function at a level with his peers.  Find out more about her story at www.jacquelinewilliamshinesbooks.com.
Ty Washington from the Dallas-Fort Worth Association of Black Journalists Urban Journalism Workshop was there and we talked about their closing ceremony which was taking place later in the day at Lincoln High School
Next we talked with one of my former students, Jennifer Martin.  Jennifer works for the Promise House and they have a big golf tournament next week, on May 11 at Bent Tree Country Club and an exciting online auction at www.promisehouse.cmarket.com which runs through May 8.  Find out more at 214-941-8578.

On May 11-12, The Dallas/Fort Worth Minority Business Development Council hosts a expo at the Arlington Convention Center and director Margo Posey was in the studio, with her husband, to talk about how businesses can learn how to do business with major corporations.  She said that last year $286,000 in contracts were secured at the two-day event. Sen. Royce West will be hosting a session - "doing business Texas Style."  The Dallas/Fort Worth Minority Business Development Council has a lot to offer and they are committed to certifying, connecting and developing minority owned businesses.  For more information, call 214-630-0747, or check out www.dfwmbdc.com.
Next there was Annette Sears-Hutcherson and Sonya Bullard from Max International, who say they "encourage you to take care of yourself."  With their products, your energy level is increased  and it builds your immune system, according to Mrs. Sears-Hutcherson. Sonya says the Max products are especially good for aging women.you can find out more about their products at www.maximizeforlife.com, or call Annette at 214-558-1701 or email annettesears@sbcglobal.net.  She says they will be at Kwanzaafest in December and the Don't Believe the Hype Celebrity Bowl-a-thon on June 27.  And we know Bilal tries to keep us on point about doing things naturally and Annette and Sonya assured us that MAXGXL is made of natural products and will give you a better quality of life.
Finally we were joined by Roslyn Goodall of the North Texas Cluster of Links, Inc. and these women are doing phenomenal things.  On Tuesday night they will be screening an HBO special that focuses on Alzheimer's. The program is at the African American Museum at 6p.m. with a reception, screening and panel discussion, which I will lead. The Links have been involved with increasing awareness about Alzheimer's since 2006.  For more information call 972-248-8081.  I also pointed out that while you are at the Museum you can visit the George Washington Carver exhibit.


Shoutouts to: 

-Jennifer Martin's Birthday is March 5 (she wouldn't let me tell her age.

- South Dallas Cafe, where I will be broadcasting live on April 17, 2009.
-Call 214-428-8958 to register for the Don't Believe the Hype Celebrity Bowl-a-thon

-Rev. Michael Eric Dyson, who was the commencement speaker at Paul Quinn College on Saturday, May 3

Until next time, whatever you do, DON"T BELIEVE THE HYPE!

Next Week - Me and award-winning actor and author Hill Harper

PACE LA and the great business services offered solopreneurs.

Freelancer Forum on BlogTalkRadio.com interviews Jackie Jones the Director of PACE (Pacific Asian Consortium in Employment) Los Angeles. Solopreneurs and small businesses can find out how PACE works with all types of entrepreneurs to help start, maintain and grow their business. PACE offers workshop training, technical assistance and networking activities for solopreneurs in the Los Angeles area. Join us and ask questions live on the air by phone or by the live chat room. Friday April 17th, 2009 at 1 pm Pacific.

Jackie Jones and PACE: Jacquelyn K Jones is Director of the Pacific Asian Consortium in Employment (PACE) SBA Women’s Business Center.  The Women’s Business Center is a key program of PACE’s Business Development Center which is the midst of its 16th year providing financial and educational assistance to local small businesses.  Jackie joined PACE in October 2004 and she has been at the forefront of serving low income entrepreneurs in Los Angeles ever since, providing innovative business training, one-on-one business consulting, and access to capital.  Her specialties include business strategic planning, market research and marketing.  Jackie is also a strong advocate of collaborative partnerships and goes out of her way to forge working relationships among organizations in the communities where she works.

At PACE, Jackie oversees the administration of the SBA Women’s Business Center and the Los Angeles Business Assistance Program (LABAP) funded by the Community Development Department of the City of Los Angeles.  Jackie also developed the curriculum for PACE Business Development Center’s Entrepreneurial Training Program which provides prospective entrepreneurs with the educational tools necessary for business success.  This program is offered at PACE in Spanish, English and the Korean languages and every year more than 250 entrepreneurs graduate from the program.  In addition, Jackie created and manages a volunteer consultant program that recruits talented business professionals who desire to contribute to community development by using their skills to help advance small businesses. In 2008 alone, almost forty volunteers assisted over 126 businesses under this program. 

Join us LIVE and call in with questions by phone or via the chat room.