Is PR a distraction or a must-do for CEOs?

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Is PR a distraction or a must-do for CEOs?  This is RossTalk for the week of April 28, 2014.  In RossTalk, strategic communications consultant Gary M. Ross takes a 90-second look at issues in the news and how they relate to best practices in communications. New episodes are usually posted on Mondays. www.garymross.com   @garyrosschicago

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