“How can you nurture leads in a tough economy?”

Lead nurturing is the process of building relationships with qualified prospects, regardless of their timing to buy, with the goal of earning their business when they are ready. What if you could access a large pool of potential customers that were already aware of your company and its products, open to being educated and agreeable to receiving communications straight from you? We will show you how to make the most of the leads you already know to succeed in a down economy. During this hour tele-seminar, we will share with you: ~ The difference between lead generation and lead nurturing. ~ How to focus on warmest prospects. ~ How to retain current customers through building a nurturing relationship. Marilyn Bio Intro: We are joined today by our Marketing Coach Marilyn Dayton. As one of the originators of some of the more unique marketing vehicles in the nation, Marilyn has watched her creative marketing techniques help many small business and large corporations grow to multi-billion dollar businesses. As the driving force behind the development and delivery of many of these marketing techniques over several decades, Marilyn is uniquely qualified to talk about achieving business success. Much of Marilyn’s work over these decades has been to empower, train and coach business clients in their marketing. She is compelling, empowering and compassionate in her training and strategies, and for the past 30 years has helped hundreds of business clients reach their goals. Marilyn currently helps businesses through her marketing consulting company, Marketing & Biz Professionals.