RMN  

Show Notes

• On Demand Episodes           79546          

  Original Air Date: 11/17/2009 5:00 PM UTC

  “How can you nurture leads in a tough economy?”

  Lead nurturing is the process of building relationships with qualified prospects, regardless of their timing to buy, with the goal of earning their business when they are ready. What if you could access a large pool of potential customers that were already aware of your company and its products, open to being educated and agreeable to receiving communications straight from you? We will show you how to make the most of the leads you already know to succeed in a down economy. During this hour tele-seminar, we will share with you: ~ The difference between lead generation and lead nurturing. ~ How to focus on warmest prospects. ~ How to retain current customers through building a nurturing relationship. Marilyn Bio Intro: We are joined today by our Marketing Coach Marilyn Dayton. As one of the originators of some of the more unique marketing vehicles in the nation, Marilyn has watched her creative marketing techniques help many small business and large corporations grow to multi-billion dollar businesses. As the driving force behind the development and delivery of many of these marketing techniques over several decades, Marilyn is uniquely qualified to talk about achieving business success. Much of Marilyn’s work over these decades has been to empower, train and coach business clients in their marketing. She is compelling, empowering and compassionate in her training and strategies, and for the past 30 years has helped hundreds of business clients reach their goals. Marilyn currently helps businesses through her marketing consulting company, Marketing & Biz Professionals.
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  • Tags:
  • Prospecting
  • Sales
  • Profit
  • Goals
  • Revenue
  No Comments

• Original Air Date: 10/20/2009 4:00 PM UTC

  “How can you build customer brand loyalty through marketing?”

  You no longer have exclusive control over your brand. The new world of marketing acknowledges that buyers are shaping the brand, and it invites buyers to define the kinds of marketing they will receive. The new world of marketing listens as often as it speaks. This new world of marketing is building relationships through engagement marketing. During this hour tele-seminar, we will share with you: ~ Explain the approach to engagement marketing. ~ Can you measure this approach? ~ What can we learn from others who have had success with fostering customer loyalty? Host Bio: Marketing Coach Marilyn Dayton. As one of the originators of some of the more unique marketing vehicles in the nation, Marilyn has watched her creative marketing techniques help many small business and large corporations grow to multi-billion dollar businesses. As the driving force behind the development and delivery of many of these marketing techniques over several decades, Marilyn is uniquely qualified to talk about achieving business success. Much of Marilyn’s work over these decades has been to empower, train and coach business clients in their marketing. She is compelling, empowering and compassionate in her training and strategies, and for the past 30 years has helped hundreds of business clients reach their goals. Marilyn currently helps businesses through her marketing consulting company, Marketing & Biz Professionals.
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  • Tags:
  • Business
  • Networking
  • Prospecting
  • Branding
  • Profit
  No Comments

• Original Air Date: 9/22/2009 4:00 PM UTC

  What is Relationship Marketing?

  Ever wonder why the other company wins and gets the business or the accounts. Relationship Marketing could be the answer. In this economy, business owners cannot afford to lose accounts or potential business. Building relationships with prospective clients and your “business family” will help you to prosper and survive; no matter what economic changes occur. This workshop will teach the necessary tenants of building any relationship and will empower you with the right attitude needed for any situation. Relationship Marketing has a unique approach. We change the lens you look through in building a successful business. We shift your perspective from, “Making money” to “Meeting the mission statement”! When mission comes first, combined with focusing on what the business relationship needs, profitable results will follow! You already know what's not working – Let us help you discover what will!
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  • Tags:
  • Marketing
  • Relationship
  • Profit
  • Business
  • Strategic
  No Comments

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