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Risk The Reward

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    We Need To Understand The Principles

    In this season of economic uncertainty, we've seen some of the biggest names in most industries go down in flames.Those,who we used to hold as an example of what businesses should be, are no longin existence. The economic, competitive and educational landscapes arereshaping themselves and the result is yet to be seen. So, as we are stillwaiting for the worst to be over and to experience peace again, I think it maybe prudent to reflect upon a few lessons we have learned.  The lessons I'm talking about are not ones wehave learned through the plethora of problems in the political and economicspheres. No. I would like to take a moment and reflect on the lessons welearned before everything went to hell. Take a moment and think back on thelessons you learned from the 80's 'through 2008. Which sayings, clichés stickout? Do we really have to spend money to make money? Do I really need to havemy enemies closer than my friends? What about business plans? Academically,business plans make sense, but I have yet to meet an entrepreneur that trulyuses one. I can't honestly say, outside of a university or seminar or"workshop" what lessons are important anymore. $0Let's try finance. Yes, thereare mathematical equations and laws that are apart of financialdecisions and transactions. But if I continue to increase my knowledge in thearea of finance, will what I learn sustain me throughout my career? to answerthat question, all I have to do is to take note of the current bankingsituation. $0$0$0$0$0Marketing? Nope. It's hard to say if there areany real lessons to be learned from marketing. Just skills.$0$0$0$0$0Management? These theories have been changingevery year for the past 100 years!$0$0$0$0$0What I'm trying to say is we have beenpreoccupied with trying to find the answers to our life questions through gurusand wizz-bang ideas. Just like a vitamin supplement, these things have helpedimprove our lives...but they are not lasting or substantial. What we need toalways examine, refer to, rely on, and begin with are theprinciples. Principles don't change. Principles can't be learned adifferent way. They are starting point from which all good decisions flow.Sure, principle-thinking may move you towards the slower-moving roads of lifebut they will keep you alive. $One such example of a life-sustaining principlecan be found in Proverbs 13:3, "He that guardeth his mouth keepeth hislife; But he that openeth wide his lips shall have destruction." I don'tknow who you are, but that has to make sense. If you are not a loud-mouth,insulting and exacerbating punk, you have a greater chance of livingthan one who is. It is principle. People may find it easier to get what theywant by being boisterous in their opinions, but they are pushing theenvelope. Much like the financial institutions and irresponsible people aroundthe world have done for years. There are set financial principles in place andthey traded the positive, life-sustaining results principles give for the quicksale or the easy money for a house. However, they have come to ruin. Why? Everyonehas chosen to disregard the tedious task of living with principles. $0$0$0$0$0So as you are looking over all the books, allthe self-help cd's you have accumulated during the "prosperous" (ifyou all living on credit cards prosperous") years and pick out the oneswritten based on basic, solid and true business principles. Chances are, youneed a little refresher of what works with people and what doesn't. People arepeople and laws are laws...the successful people learn how to live and workwith both. $0$0$0$0$0Of all the information, quotes and objectlessons we learned through the years, which ones can be applied to today? $0

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