One of the commonalities in today’s insurance agency system is an obsession with “differentiation.” This is the talk of most agents and agencies. Yet when you observe the walk of each, more often than not, most agencies represent the same carriers, offer the same products, provide the same value added services, belong to the same trade associations and even use the same agency management systems. This reminds me of Henry Ford’s promise of “having whatever color car you like as long as it’s black."
Today’s guest is Bob Mahowald. I introduced myself to him moments after he had been selected for the Purple Cow award by his peers. As the name suggests members of the Beyond Insurance Global Network or just that – they are “beyond the traditional delivery system.” Bob was a newly acknowledged leader in this group of innovators.
Today’s conversation will provide Bob the time and the venue to share his and his agency’s preparation for the grand adventure we call – AGENCY 2020!
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