Rick and Whitney  

Opinionated marketing gurus Rick Rochon and Whitney Keyes save you time and money so you can be more successful in business and get more out of life. From online social networking tips to advice about how to get free publicity, they help you avoid mistakes and share tips on free resources. As the Main Street Mavericks, they travel around the country helping small businesses stay in business and host a weekly radio talk show: http://www.blogtalkradio.com/rickandwhitney. For more information about Rick or Whitney, visit their websites: www.RickRochon.com and www.WhitneyKeyes.com.

s running a coupon program or incentives for your business the kiss of death for your small business? Will you lower the value of your business in the eyes of your customers? Will they only buy from you if you have an incentive? How can you manage your incentive programs and what are they ways you can get your incentive programs out into the wild so new customers can find you? We will dig deep and give you some actionable steps on how coupons can help your small business.  Take a listen http://www.blogtalkradio.com/rickandwhitney/2009/01/30/The-economy-is-tough-and-people-are-cutting-back-Are-coupons-and-incentives-a-good-idea