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Rick and Whitney

http://www.rickandwhitney.com


Country: United States

Language: English

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Rick and Whitney  

The Rick and Whitney Show is presented by Rick Rochon and Whitney Keyes bringing humor and education to small businesses everywhere on how to market smarter. Times have changed and we are here to uncover great ways to advertise your business for less money while driving more traffic to your business or website. Our show runs once a week for 30 minutes and will feature product reviews, marketing planning and marketing case studies so you can see how others market their business and how you can be more successful.

  • Featured Episode

    Date / Time:

    Category: Business


    Rick and Whitney meet with Laura Camp of Camp Yoga and The Bald Show, to discuss how to market and promote a stage show and get a full house.
  • On Demand Episodes

    Date / Time:

    Marketing Your Small Business in Your Local Business Journal

    We covered a really great topic this last show and I hope you get a chance to listen to it.  Advertising your small business in your local business journal.  Is it worth it?  You small business folks are getting approached daily with advertising salespeople that are telling your their product is the next big thing and you have a hard time telling if it will work for you or not.  The best way to test this out is to ask for a reduced fee and/or a reduced contract length.  I highly recommend trying to get a lower rate so you aren't fully leveraged on advertising that may not work for your business.  Remember these tips when trying out new advertising:

    1. Ask for a shortened term on the agreement while you test.
    2. Don't try the advertising for less than 3 months.
    3. Measure the results.  Use a piece of paper or software.
    4. If the ad isn't working it can be a bad ad, bad colors etc. So try variations and measure them.
    5. Determine your ROI. How much business do you need to get to pay for the ad and profit.
    6. Compare this advertising to other things you are doing and get rid of underperformers.

    We really appreciate speaking with Joe Kennedy of the Eastside Business Newspaper in Bellevue, Washington.

  • Original Air Date:

    Advertising in Your Local Business Journal

    Have you always wanted to hear about the benefits, drawbacks and costs associated with advertising in your local business journal? We are launching a new segment that will feature an in depth look at a specific type of media. This week we are taking on the business journal, the Eastside Business Journal to be exact.

  • Date / Time:

    Facebook for small business is a huge topic to cover.

    Opinionated marketing gurus Rick Rochon and Whitney Keyes save you time and money so you can be more successful in business and get more out of life. From online social networking tips to advice about how to get free publicity, they help you avoid mistakes and share tips on free resources. As the Main Street Mavericks, they travel around the country helping small businesses stay in business and host a weekly radio talk show: http://www.blogtalkradio.com/rickandwhitney. For more information about Rick or Whitney, visit their websites: www.RickRochon.com and www.WhitneyKeyes.com.

    Today's show was tons of fun, but I realized while we were discussing that it can be a little difficult to explain an Internet application without visuals.  So maybe we will do a FREE WEBINAR to show how to promote your business on Facebook using Pages and Ads.  But, the jist of show was you should get on there and give it a try.  Even if you just take a baby-step and setup a profile for yourself and try it out.  It is alot of fun and can be done cheaply and very effectively. 

    Check out our show next week when we will be chatting with someone from The Puget Sound Business Journal.  Also, take some time to send us a note here and let us know how you like the show and what you would like to hear covered.


  • Original Air Date:

    How to Use Facebook to Market Your Small Business

    It is really hard to get your message out to the right audience and communities like Facebook are great tools to do just that. In this show we are going to cover: -Facebook in general and why to use it -Facebook for business -Facebook Pages -Facebook Ads -Facebook Applications and whatever else we can squeeze into 30 minutes. Be sure to call in or submit your questions early so we can cover them.

  • Date / Time:

    Resources from our first show.

    Opinionated marketing gurus Rick Rochon and Whitney Keyes save you time and money so you can be more successful in business and get more out of life. From online social networking tips to advice about how to get free publicity, they help you avoid mistakes and share tips on free resources. As the Main Street Mavericks, they travel around the country helping small businesses stay in business and host a weekly radio talk show: http://www.blogtalkradio.com/rickandwhitney. For more information about Rick or Whitney, visit their websites: www.RickRochon.com and www.WhitneyKeyes.com.

    Thanks for listening to our first show it was great fun and we are already planning next weeks show.  Here are some resources we mentioned on the show.

    1. Blogs- Check out Wordpress.com and Wordspress.org if you want to host your own blog.
    2. Microblogging- Twitter can be found here and this is my Twitter page, follow me if you want.
    3. Facebook- Can be found here and check out the Facebook page we made for Swank
    4. Referrals- The company I am testing is called Urefer.  I am trying to get them on the show next.

    Here is my referral badge. 

    See you next week on Friday at 10am Pacific time with more great tips for your business.

  • Date / Time:

    Resources from our first show.

    Opinionated marketing gurus Rick Rochon and Whitney Keyes save you time and money so you can be more successful in business and get more out of life. From online social networking tips to advice about how to get free publicity, they help you avoid mistakes and share tips on free resources. As the Main Street Mavericks, they travel around the country helping small businesses stay in business and host a weekly radio talk show: http://www.blogtalkradio.com/rickandwhitney. For more information about Rick or Whitney, visit their websites: www.RickRochon.com and www.WhitneyKeyes.com.

    Thanks for listening to our first show it was great fun and we are already planning next weeks show.  Here are some resources we mentioned on the show.

    1. Blogs- Check out Wordpress.com and Wordspress.org if you want to host your own blog.
    2. Microblogging- Twitter can be found here and this is my Twitter page, follow me if you want.
    3. Facebook- Can be found here and check out the Facebook page we made for Swank
    4. Referrals- The company I am testing is called Urefer.  I am trying to get them on the show next.

    Here is my referral badge. 

    See you next week on Friday at 10am Pacific time with more great tips for your business.

  • Original Air Date:

    Rick and Whitney Smart Marketing Show-Marketing Your Small Business in a Downturned Economy

    This is our premiere episode, but really our test episode to get our feeling for the software and format. We will be talking about marketing your small business in tough economic times. Update: We covered products like Twitter, Wordpress for blogging, Facebook Pages and URefer.

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