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Overseeing Success: Do You Have What it takes to become an Event Planner?

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Living a Richer Life

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INTERVIEW GUEST: Marsha Reeves Jews, CEO of the Bissell Street Group, noted Speaker, Talk Show Host and the Director of Events for the Herbert Bearman Community Art Gallery. 

This Week’s Message: An event planner is, quite simply, someone who organizes an event. When we think of an event we may think of something spectacular, such as the Super Bowl, the Presidential Inauguration, New Year’s festivities in Times Square, or any of the other major events we hear about or see on television. Of course, event planners are needed for all these events. However, event planners also work on thousands of smaller events. Any time people gather together for a purpose, whether it is for a wedding, a conference, a festival, a formal dinner, or the grand opening of a new store, someone is needed to oversee all the details to ensure the event happens and that it is a success. Can you juggle many things at once without missing the details? Are you results oriented but always cautious of the bottom line? If this describes you, then you might have what it takes to become an event planner.

For over 20 years, Marsha Reeves Jews has successfully led her consulting firm, the Bissell Street Group, to international prominence in Business Development, Marketing, Trade Show Management, Awards Ceremonies Production and Events/Meetings/Conference Planning. She has worked with a myriad of companies and in diverse leadership capacities. Her leadership roles have included: Owner of ZZAJ Art Gallery in Harlem; Vice President of Operations for the Modern Day Marine Force in Readiness Exposition; Executive Director of the Alvin Ailey Dance Theatre Foundation of Maryland; President/COO/Associate Publisher of the Hispanic Engineer and Information Technology Magazine and the Black Engineer and Information Technology Magazine; and Producer of the Black Engineer of the Year Awards Conference.

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