Types of Advertising Insertions

We monetize the broad range of content on BlogTalkRadio with banner ads which will appear on the host profile pages as well as audio and video pre-roll ads which are inserted into the archived shows. With our ad serving technology, we can accommodate advertisers that want both audio ads inserted in the broadcasts AND banner ads on the host profile and episode pages.

Who brings the advertisers and sponsors?

The short answer is both of us. As a network, we have the ability to aggregate our content and offer to advertisers both large volumes of impressions as well as highly targeted demographics. For example, if Nike is interested in becoming a sponsor on our network, than we can deliver “X” number of impressions focused on sports. If Nike wants to target a more specific genre like college football we can accommodate that request as well. The hosts that created these sports shows will share in the revenue if opted into the Revenue Share program.

Many of you have been approached by either existing sponsors on your blog or web site or new advertisers or sponsors that have expressed interest in sponsoring your radio show. Generally speaking, higher advertising dollars will be generated by sponsorships, versus network sold run of the mill ads. Your content and message is unique and highly personal and therefore finding a company to sponsor your radio show is more than possible. Now, with Branded Profiles, you can earn that revenue on your own. If you purchase a Branded Profile, your account will qualify for the ability to sell your own banner and audio ads, and you keep the profit.

How do you share in the revenues?

We understand what it takes to produce an entertaining radio show. It’s nice to see your hard work pay off when your listener numbers increase week after week. Now that we are ready to start monetizing our content, we want to share advertising and sponsorship revenue with you, the publisher. All advertising revenue which is earned from your show either in the form of banner ads on your host profile and episode pages or audio and video ads inserted into your live and archived downloads will be shared with those hosts opted into the Revenue Sharing program. By opting into our Revenue Sharing program you can now use BTR to create, distribute and monetize your content. It’s easy - the more listeners you get the more your show will earn. It’s not likely you will retire from your day job, but the opportunity to earn a few bucks while doing something you love is exciting.

Here is how it works:

Advertisements displayed by BlogTalkRadio (audio, video, banner) are served to your listeners. For every thousand views/listens served, BlogTalkRadio is paid a nominal fee, which changes depending on the ad servers. You, earn 35% of that revenue if you are opted into the program.

1. Advertisements displayed by BlogTalkRadio (audio, video, banner) are served to your listeners. For every thousand views/listens served, BlogTalkRadio is paid a nominal fee, which changes depending on the ad servers. You, earn 35% of that revenue if you are opted into the program.
2. Once you have accrued a minimum of $20.00 in revenue earned, you will be eligible for a payment, paid to your PayPal account on file.
3. Payments are made 45 days after the accrual has been calculated by BlogTalkRadio. For instance, if your May earnings reach $20.00 or more, you will be paid for May in July, at the payout date which is generally the 15th of the month every month.

Promoting your show

It has been proven over and over again that promoting your show by using the flash player embedded on your blog, website, Facebook, and MySpace page will bring the most listeners. By using our player widget, your audience will not only know that you have your own radio show, but they can listen to your last show directly from your blog or site without visiting www.blogtalkradio.com. It also helps you earn more revenue through the revenue sharing program. Our flash player, which includes a link to your BTR page, and a subscription and sharing feature, can be found on your host profile page or under the “promote” tab in your dashboard. Simply copy this code and paste it to the side panel of your blog, site or other social networking profiles.

Be sure to update your code from time to time as we add new features from time to time. For example, we recently updated the player to offer more advertising opportunities

Properly placing the flash player widget on your site is a requirement in order to participate in the Revenue Sharing program. Those hosts that do not use the flash player will not participate.

Your player code appears on your host profile and in the "promote" section of your dashboard after you are logged in. If you need help locating and/or placing the flash player on your blog, website or myspace page, please Contact Us today.

If you have any questions about the Revenue Sharing program, please visit the FAQ .