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Author Spotlight with David Croydon

  • Broadcast in Books
JaVonna Smith

JaVonna Smith


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"The Unprincipled" is a warts-and-all record of starting, growing and finally selling a marketing agency in the 1980's and 90's. Part memoir, part business handbook, part comic novel, it catalogues the roller-coaster ride that was the business called Marketing Principles.

The title is taken from the scurrilous in-house ‘newsletter’ our creative department took to compiling a couple of time a year, to debunk any of our employees who… oh, just anyone who worked for us (including me). We begin the journey in 1985.  The key protagonists (at the beginning) all have gainful employment at another local agency, and on the face of it should be content with their lot.  But then this thing called ambition comes knocking, and a 12-year roller coaster ride begins.

Join us for a great conversation with David!