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Debbie Qaqish

Revenue Marketing Radio with Debbie Qaqish

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If you’re a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing’s influence and legitimacy. Create your own Revenue Marketing Journey™. It’s time to take your seat at the table.

On-Demand Episodes

Debbie Qaqish

The Evolution of Modern Marketing at Microsoft Join us Bill Hamilton, Senior Director, Cloud and Enterprise Group at Microsoft shares his 2-year journey of marketing transformation beginning with an innovative and inspiring grassroots... more
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Debbie Qaqish

Join us as Stephanie Meyer, Head of Marketing Operations and Milt Hwang, IT Leader, both of GE Healthcare, share their insights to achieving global marketing transformation in 18 months. The size and scale of the enterprise organization... more
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Debbie Qaqish

Join us as Nat Cramer, Senior Manager of Demand Generation Marketing at Advent Software shares his approach to creating optimal and profitable customer experiences though the integration of Content Marketing and Demand... more
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Debbie Qaqish

Join us as Paul Johnson, Marketing Excellence Manager at Microsoft shares his vision of, process for and results from his curriculum of Revenue Marketing Education Snackables. For any enterprise organization on the Revenue... more
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Debbie Qaqish

Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company's explosive growth to an eventual IPO this year. Helen will share what her role does and... more
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Debbie Qaqish

Join us as Gary DeAsi, Senior Manager, Corporate and Digital Marketing at SmartBear Software shares how connecting inbound to automated nurture ensures no good lead is left behind, optimal funnel conversions, higher than... more
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Debbie Qaqish

Join us as Christine Nurnberger, CMO of BottomLine technologies shares how the right Revenue Marketing team and organizational structure can create global competitive advantage. Christine will share her lessons learned in structuring a... more
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Debbie Qaqish

Join us as Carly Brantz, Director of Revenue Marketing at SendGrid shares what it's like on the "other side" (i.e. sales). There seems to be a mini trend in which Revenue Marketing is reporting to sales and Carly will share the pros and the... more
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Debbie Qaqish

Join us as Kris Shorter, Director of Digital Marketing for Roche shares lessons learned as he led the move from a decentralized to a centralized Revenue Marketing organization at Roche. This is a move we are seeing more... more
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Debbie Qaqish

To say that sales and marketing don't play nice together would be a understatement. Yet, it is probably the most highly predictive factor for Revenue Marketing success. How do you make this happen? Join us as Kae... more
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