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Really Cool Uses for Multiple Channels including Social Media - An Interview with Laura Zexter

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Debbie Qaqish

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Join us as we talk to Laura Zexter, Director of eBusiness for the TD Garden and Boston Bruins and find out how she has built a successful Subscription Management process including the use of Preferences that will soon include communication modes like text, email, FaceBook and Twitter. Laura will also share with us how they go to market using multiple channels, how they integrate social media and describe their most recent campaign - The Golden Ticket. If you're from Boston, you already know about this!

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