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An interview with Steve Woods, co-founder of Eloqua and author of "Digital Body Language"
In a complex B2B sales process, buyers are rewriting the rules. Today's instantaneous access to an online array of information and resources from brochures to portals to Web 2.0 social media - means buyers can quietly self educate and direct the pace, direction and timing of the purchase cycle. In this virutal environment, sales can no longer "read the room."
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