LOTL Welcomes Grammy award winning Producer FOCUS

Focus…is set to debut his first EP, Focus 1172 Focal Point, Music has been the focal point of Grammy-award winning

producer Focus…since his childhood. Bernard Edwards Jr., Manhattan-born on November 6, 1972, developed his musical talent with the help of his live-in inspiration, Bernard Edwards, bassist and co-founder of the 70s R&B group CHIC. Focus… grew up watching his father play instruments, write songs and produce music and decided then he wanted to follow in his father’s footsteps. Focus…taught himself how to play instruments including the bass guitar, drums and piano. Soon after honing his production skills, Focus…moved to Los Angeles, California and began producing remixes. His twist on beats caught the ear of producing legend Rodney Jerkins. As fate would have it, Dr. Dre also got his hands on an artist produced by Focus… from Mone, while another co-worker of Dre’s, Mike Lynn, boasted about how good Focus’s production skills were.

In 2000, at the age of 28, Focus… was extended a personal offer from Dr. Dre himself to join Aftermath, Inc. as the label’s in-house producer. Focus…worked for Aftermath for 7 years. Even though Focus… has produced songs for hip-hop artists like The Game, Bishop Lamont, Beyonce, Jennifer Lopez and Busta Rhymes, he didn’t want to get pigeon-holed into one genre of music. Focus…wanted to be seen as more than a hip-hop producer.

Although leaving Aftermath, Inc. was one of the hardest decisions he had to make, Focus… branched out of the hip-hop genre and earned himself a Grammy for his production work on Latin-singer’s Mala Rodriguez’s “No Pidas Perdon,” in 2010.