Red River Writers Live - Biz Buzz: Brand Your Book with Online Video

This is the kick-off show for Red River Writers Live - Biz Buzz! What's this new show about? Biz Buzz – Tools, Tips and Technology to build your brand and communicate your message effectively. Learn how to effectively brand and sell more copies of your book with Biz Buzz host Becky Cortino and special guest Lou Bortone, in the kick-off edition of this new show! Lou is a long-time marketing and branding consultant who helps entrepreneurs build breakthrough brands on the Internet, through services such as online video production, video branding, coaching and creative support. In today’s tumultuous economy and hyper-competitive environment, it’s more difficult than ever to get your book noticed. Whether you are a self-publisher or seeking a traditional publisher, you can break through the noise and clutter to get noticed with a little visual creativity through simply applying the easy tools of Web 2.0 technology. What is your new secret weapon? Online video! This episode will provide insight in dramatically boosting your book’s branding success using video online. You'll learn: * How to effectively market your book using online video * 5 ways to boost book sales using video marketing * How to use video to build your own brand and platform for your book