Strong is the New Skinny: Behavior Change Secrets for Women

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Whether you're a midlife woman, a payor, insurer, or wellness provider, you'll be interested in this content.

What motivates people to choose long term sustainable behavior change for better health?  What are the secrets to lasting behavior change in midlife?

You'd be surprised at the findings that Dr. MIchelle Segar will share with us which are the results of a recent study with midlife women.

Michelle Segar, MPH, PhD, is a University of Michigan behavioral sustainability and motivation scientist, the Associate Director of the Sport, Health, and Activity Research and Policy Center for Women and Girls, and a Health Policy Fellow at the Center for Healthcare Research and Transformation.

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