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How to Gain Women's Trust and Advocacy Via Social Media

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“Marketers who speak to women in a one-way monologue and who ignore the power of women-to-women conversations are missing out on a huge marketing opportunity to build trust and advocacy”, says Kelley Connors, MPH, President and Founder, Real Women on Health! The on-line radio show promises to be a productive and lively discussion on how social media can help businesses create marketing with women, as opposed to targeting them. The topic, How to Gain Women's Trust and Advocacy via Social Media and Marketing with Women" will embrace the perspectives of public relations, marketing, marketing research and, of course, social media. The panelists are: • Tom Anderson, CEO of Anderson Analytics and Next Generation Market Research, Linked In’s largest group • Toby Bloomberg, Founder, Bloomberg Marketing and Forbes’ Top 20 Women Bloggers • Kelley Connors, President and Founder of Real Women on Health! • Rob Petersen, President of BarnRaisers The panelists will outline social media strategies, approaches and tips for businesses, small and large, on how to communicate with this desirable target through real, credible content and the savvy use of insights, learning and technology. There’s plenty of research to support their thinking.

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