Crash the Super Bowl 2013 -Doritos Ad Contest Head Interview

This year, two Crash the Super Bowl fan finalists will see their homemade ads air during the big game — one selected by America’s votes and one by the Doritos brand team. The finalist whose ad scores highest on the USA TODAY Ad Meter rankings will be awarded the career-changing opportunity to work with acclaimed film director Michael Bay on the next installment of the blockbuster “Transformers” movie franchise, along with a shot at a $1 million bonus.

With the Super Bowl broadcast just days away, five talented finalists are hoping they will be the next to “crash” the big game. Talk with the man behind the program! Jeff Klein, senior director of marketing for Frito-Lay, can tell you what it takes to become a Crash the Super Bowl finalist and what fans can expect during this year’s game.