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The dreaded "P" word. Every agent cringes when they hear it. They will even try to dress it up and call it "lead generation" instead, but its still the same animal. It's prospecting and its critical to your success! Once you make the commitment to understand, implement and perfect your prospecting abilities, you'll finally start to see cash flow instead of the feast or famine that so many agents are familiar with. So, what IS prospecting? On todays show we'll give you a simple definition that will help you focus your efforts and keep you on track. We'll also cover the different types of prospecting and our recommendations for how to split your time and efforts across the board. If you've been struggling to dive deep into the prospecting pool, we have just the lifeline for you!