The future of real estate is up for grabs as Zillow and Trulia launch into an advertising war to capture overwhelming marketshare in 2014. What matters to agents is WHY they're doing it: simply put, as the economy recovers, major real estate players are positioning themselves to be on the ground floor of the coming boom market.
It's been said that "luck" is when opportunity meets preparedness - and as industry leaders get ready for this new market's opportunities, agents should prepare as well by having the knowledge and systems in place to dominate their local real estate marketplace.
In this episode, Tim & Julie Harris discuss the Zillow/Trulia battle, and why it matters to individual agents. Just like the dot-com boom, there are always bellwether events that signal opportunity. For agents, this is one of those events.
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