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Like her dad Muhammad before her, Rashida Ali is as adept as a jackhammer at breaking new ground. Only in Ra’s case, it’s the business world she’s out to mess with. Interviewed on Rodney Perry Live, the entrepreneur explains the essence of shoe consulting—an industry she pioneered. “You may reach out to a salesperson who works at Saks, where they sell hundreds of designer brands. And you’re reaching out to him when he’s not at work and asking about pricing and styles. But he thinks of himself as a salesperson for Saks, rather than a shoe broker. But really he is a shoe broker. Because there’s a commission being made and he’s selling merchandise that’s not of his own—just like being a real estate broker. So I created that title and ran with it.”
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