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Bob Burg - Adversaries into Allies

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Every single day we are faced with the task of persuading others. It could be as simple as dealing successfully with a rude customer service rep. It might be closing the sale with the big but elusive client. It might be something as mundane as getting your spouse to take out the trash!

There’s a better way. A much better way that creates both immediate and long-term sustainable results. Helping people make decisions that are not only in your best interest, but in alignment with their best interests as well, is the way to go.

Great influencers — whether CEOs, entrepreneurs, sales professionals, clergy, parents, teachers, etc. — seem to have a knack for getting the results they want from people, but in a way that everyone is happy. 

In this chat, Bob Burg, best-known as coauthor of the international bestseller, The Go-Giver shows us how to take our influence to an entirely new level utilizing his:

Five Principles of Ultimate Influence

  1. Control your own emotions
  2. Understand the clash of belief systems
  3. Acknowledge their ego
  4. Set the proper frame
  5. Communicate with tact and empathy

The technical skills of any profession are vitally important. Without them, you’re not even in the game. However, even with them, you’re only in the game. Those who have mastered the people skills obtained through the Five Principles of Ultimate Influence are nine steps ahead in the game…in a ten-step game.

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