Ralph Paglia

At ADP Dealer Services' Digital Marketing Group I am responsible for establishing business partnerships and alliances with Automotive OEM's, enterprise class National Accounts and eBusiness organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics. I have 20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, CRM and Digital Marketing value propositions along with requisite performance measurements. I am experienced in using market research to improve results from people, business processes and the technology used to execute. Many people in the industry consider me to be an OEM and Retail Automotive organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices.