Adie Horowitz on Women in Business with Dr Gayle Carson

Adie Horowitz, the founder of Licenders, is a mother who felt like she had nowhere to turn when her children were diagnosed as "having lice." As an informed mother, Adie insisted that there must indeed be alternative methods for removing lice without using the highly toxic products that were in the marketplace.

With significant research, Adie created her own lice removal process and product to handle her problem. Within three months, Adie's services were in such high demand by mothers that had heard of her lice removal success that she was faced with the need to open a business to help others in need.