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Linda Sherman: How A High Powered Expat Exec Reinvented Herself As She Returned from Overseas

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When Linda Sherman returned to the U.S. from Japan she realized that she needed to reinvent herself. But what does an experienced expat exec do when she returns to the U.S.? Find out on our next show. Linda Sherman set up Coors Japan as the only independent foreign beer company in that country. Linda’s “claim to fame in Japan” was her unprecedented viral campaign that launched Zima there, creating an entirely new beverage category in the marketplace. Among her other executive positions, Linda managed over 500 employees as CEO of Club Med Japan. Linda is able to integrate her hands-on corporate marketing and management experience with social media/search expertise to guide clients through planning and training to take advantage of today’s latest marketing tools. These methods have been successful for her clients ranging from artists, authors and start-up small businesses to corporations. Linda currently runs The Courage Group with her husband, award-winning designer Ray Gordon. They specialize in providing digital film and innovative marketing programs. Linda sits on the board of several companies, including a sustainable aqua farming venture.

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