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The Prospect Profiler™ interviews Carol Roth

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Carol Roth has worked with hundreds of companies, ranging from a single entrepreneur with an idea to Fortune 500 businesses, on all aspects of business and financial strategy. Collectively, she has helped her clients raise more than $1 billion in capital, complete hundreds of millions of dollars in mergers and acquisitions, secure high-profile licensing and partnership deals, create online and other direct dialogues with customers and more. She draws upon her broad experience base to provide advice ranging from the business basics to the bold (think firing your customers) with a fresh, no-holds-barred and often tough-love style and approach. She refers to her advisory style as the “Spinach in Your Teeth®” philosophy, warning business owners to never trust anyone who won’t tell them that they have spinach stuck in their teeth.
More recently, Ms. Roth pioneered the FIRED-UP® entrepreneurship assessment, a proprietary five-step methodology for assessing if someone has what it takes to be an entrepreneur. By assessing whether someone has the appropriate Finances, Inspiration, Responsibility profile, Experience and Dedication & Unbridled Passion for entrepreneurship, she gives those with the true fire in their bellies the confidence to pursue their dreams and tells those who have no business being entrepreneurs not to quit their day jobs.

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