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Underwear for the Boy Inside You! Nenewear - The Birth of a Brand

  • Broadcast in Fashion



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Nenewear is excited to launch its debut underwear collection. Founded in 2015 by Efrén Sánchez (joined in this broadcast with partner in business and life, Brandon Boswell), Nenewear is a men’s underwear line that celebrates the boy that exists within us."

In many Spanish speaking countries, “nene” is a term of endearment used for males. It is used towards each other amongst strangers and friends.  When asked what nene means to him: Efren replies, “Everyone used to call my Cuban grandpa “viejo nene” which translates to old boy. Where I come from you can be a nene your entire life. It’s all about how you feel... “Regardless of age, we all have that nene inside us that is curious, playful and mischievous. I wanted to create a line of high quality, sexy, handmade men’s underwear to indulge that nene within me.”  

Visit NicholasSnow.TV for videos, and NicholasSnow.com for everything else!  This episode's main sponsors are Desert AIDS Project and Lulu California Bistro.