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How Direct Marketers Can Outsmart the Economy

  Broadcast in Marketing

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This is the audio version of the February 2013 edition of the PS Insider electronic newsletter by Production Solutions, a leader in direct mail marketing and program management.

In this episode of the PS Insider Podcast we learn from leading economist Anirban Basu of Sage Policy Group and hear from printing giant Joel Quadracci of Quad/Graphics about what the economy holds for direct marketers and fundraisers - and how to outsmart the economy by being ready for the recovery.  

This issue also includes highlights of two powerful resources from Production Solutions: 

1. Shareable slides explaining USPS's new Picture Permit Imprint Indicia

2. Info Graphic: Info Graphics are Powerful Tools in Non-Profit Marketing and Fundraising

To read more or to subscribe to the PS Insider newsletter, please visit http://www.ProductionSolutions.com

Tags:
direct mail
direct mail marketing
direct mail production
integrated marketing
fundraising
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