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TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Sm

  • Broadcast in Business



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Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode

Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. You’ll hear why in this discussion, along with six elements addressed by a go-to-market strategy:

  1. Defining the target market
  2. Creating a compelling reason for customers to buy
  3. Determining the pricing strategy
  4. Crafting the positioning
  5. Conducting competitive analysis, and
  6. Preparing to launch.

Discussing go-to-market strategy is repeat guest, Mike Smart. He is a product management practitioner and founder of Egress Solutions, which helps companies implement product management best practices that build and launch successful products.