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TEI 196: The messy middle of new product projects – with Scott Belsky

  • Broadcast in Business



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About the Episode:

Creating a new product starts with excitement and the thrill of doing something different. The launch of the product is surrounded by cheers. For many product managers, it is the best part of their work. But between the project start and the launch is where the hard work occurs. It is the messy middle, full of rocky terrain that is woefully underestimated and misunderstood.

The Messy Middle is also the name of a new book by my guest, Scott Belsky. Scott is the chief product officer of Adobe and founder of Behance, the leading creative network used by more than 12 million professionals. Scott has guided many teams through the messy middle of new product projects and ventures. In the interview, we’ll address a few of the topics from this book, including:

  1. Build your narrative before your product,
  2. Make one subtraction for every addition,
  3. Do the work that needs to get done—even if it’s not your job, and
  4. Identify what you’re willing to be bad at.