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TEI 115: 6 areas of expertise effective product managers need

  • Broadcast in Business



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Global Product Management Talk is pleased to bring you the next episode of...

The Everyday Innovator with host Chad McAllister, PhD.

The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.

About the Episode: Product managers and product teams have the challenge of creating market-winning products — those are products that customers love and that create value for customers and the organization. Some product managers are not as effective as they could be, or they have actually become less effective over time. According to my guest, an effective product manager has six types of expertise. We’ll explore each in just a minute. This interview also gives me the opportunity to interview a legend in product management, along with providing you a glimpse at a side of him you may not know — as singer and songwriter.

He has been working within the high-tech arena since 1979 with experience in technical, sales, and marketing positions at companies specializing in enterprise and desktop hardware and software. His market and technical savvy allowed him to rise through the ranks from Product Manager to Chief Marketing Officer. He has launched dozens of product offerings. Before founding Under10, his product management consulting company, he was a Pragmatic Marketing instructor for over 15 years. His name is Steve Johnson.

In the interview you will learn the six areas of expertise that effective product managers need:

  1. Technology,
  2. Operations,
  3. Process,
  4. Domain,
  5. Market, and
  6. Business.