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Brainrant #4 - The Business Management of Products

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There is more to Product Management than just building and launching new functionality to the market. At some point the product will need to contrbute to the business too. In this weeks Brainrant Natalie Yan-Chatonsky speaks with Roy McBurney to discuss the Business Management of Products.

  1. Can you explain what is meant by the business management of products?
     
  2. What might some of the activities be when we undertake the business management of product?
     
  3. Why is business management of the product important?
     
  4. Is it the job of the Product Manager to do this?
     
  5. If we’re not doing it now, how can we start?

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