Ed Brill, IBM Exec, Becoming The Social Product Manager

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Social business tools can help product and brand managers to become more engaged, transparent, and agile, leading to better business outcomes. IBM executive Ed Brill discusses IBM's social business journey with host, Cindy F. Solomon; inserting social into business processes and connecting people with people to deliver faster innovation, better responsiveness, and increased customer satisfaction.
 
Ed says, "Product managers have an incredible opportunity to leverage social business tools, beyond the typical sales and marketing uses in place today. I am looking forward to being on the Global Product Management Talk to expand the understanding of this opportunity to product managers across industries worldwide!"

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