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No April Fools! There is really no reason for startups not to use the phone. Typical conversion rates on an online squeeze page is 0.5 to 1%. Sales developed over the phone are 10 to twenty times more effective. “You think salespeople have to be super extroverted, but I find that not to be true,” says James. “As long as you can pick up the phone, that’s all that matters.”
James Kennedy, Founder and "growth hacker" at Piehole.tv talks with host, Cindy F. Solomon about how he and his partner managed to grow from a small town on the west coast of Europe to a business that now has thousands of customers spread over 9 timezones.
Background resources: http://bit.ly/YD8Rrg
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