2/21/12 Battle Against Cryptic Web Content w/ Chris Williams

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Chris Williams, @blueferret, Professional Copywriter, Advocates Writing Web Content In A Language People Actually Understand

Chris says, "When asked to address the Global Product Management Talk community, I thought, 'Great idea!'  Every stage of the product lifecycle needs content.  If content in one stage confuses management (or worse, customers), you've got extra problems.  Luckily for all of us, the alternative is easy:  Make sure your content is jargon-free & easy to understand.  I'm happy to share my thoughts on how to do this!”

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